Industry Update
Press Release28 November 2018

Robots and Humans to Work Together at HITEC® Dubai 2018

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For the first time, a robot will initiate the proceedings at HITEC Dubai 2018, the Middle Easts largest hospitality technology exhibition and conference taking place at the Madinat Jumeirah Dubai on 5th and 6th December 2018. Taking centre-stage at the show will be a Promobot, an intelligent humanoid robot.


Frank Wolfe CAE, CEO of HFTP, said, Hospitality robots are clearly at a tipping point. They're now cost-effective to build, are attaining cultural acceptance, and use sophisticated technology to safely live and work among us. We are delighted to have a robot leading the conference at HITEC Dubai.

Mr. Amro Kamel, the group owner stated, We took the lead in understanding the need of introducing the essence of Robotic Technology in the region. Today we are the largest distributor of PROMOBOT, TECHMETICS, LEA and are delighted to showcase our latest products at the HITEC Dubai.

A report released by McKinsey & Company recently suggested that by 2030, as many as 800 million workers globally could be replaced by robots. Even if automation adoption is slower than anticipated, as many as 400 million people could still be affected. However, according to World Economic Forum (WEF), robots in workplace could create double the jobs they destroy. It said about 133 million jobs could be created worldwide with the help of rapid technological advances in the workplace over the next decade, compared with 75 million that could be displaced.

HITEC Dubai's Advisory Council Chairperson Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India for Swiss-Belhotel International, said, Over the last decade technology has led to drastic transformation in the hospitality sector globally as well as regionally which has boosted competitiveness and efficiency in our industry while creating new opportunities. Theres no denying that robots are becoming common helpers in hospitality, showing up in hotels and restaurants around the world from Japans all-robot hotel to other parts of the globe. It a growing trend and extremely useful in certain areas and we are excited to see the new developments in the field at HITEC.

HITEC Dubai will be inaugurated by Dubai Tourism and will give Middle East buyers, currently worth over USD 75 billion, access to the worlds leading technology solution providers and experts in the hospitality sector. The two-day trade show is co-produced by Hospitality Financial and Technology Professionals (HFTP) and Naseba.

About HFTP

Hospitality Financial and Technology Professionals (HFTP) is a global non-profit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industrys problems. HFTP has members and stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITEC and certification programs. HFTP also owns the worlds only hospitality specific search engine, HFTP is recognized as the spokes group for the finance and technology segment of the hospitality industry.


Naseba offers global business facilitation services. The company creates growth opportunities by bringing together people, partners and ideas. It helps clients raise capital, enter new markets, secure partners, close sales and educate workforces. Nasebas goal is to create opportunity and add economic value at every stage of its clients journey. It does this through three key areas: investor services, commercial services and leadership services. Since inception in 2002, Naseba has facilitated deals totalling billions of dollars for its clients. The company has connected over 100,000 global executives through more than 1,000 proprietary business platforms and is an expert in growth markets.

About Dubais Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the worlds leading tourism destination and commercial hub, Dubai Tourisms mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai's tourism sector. It markets and promotes the Emirates commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

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Madinat Conference Centre — Dubai, United Arab Emirates
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