Industry Update
Press Release13 December 2018

Senegal – a rising star

One of the region’s best bets for tourism investment, say experts

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Bench Events

As the potential for tourism investment in under-exploited Francophone Africa becomes ever-clearer, Senegal has been highlighted as an emerging economy that's ripe for further development.

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The country still faces challenges, but the government wants to put Senegal in the top five African tourist destinations with three million visitors a year by 2023.

A detailed analysis comes from Horwath HTL, a global leader in hotel, tourism and leisure consulting, ahead of the new Forum de l'Investissement Hôtelier Africain (FIHA) in Marrakesh in February 2019. The conference, organised by Bench Events as a sister event to the long-established Africa Hotel Investment Forum (AHIF), will focus on the markets of north and west Africa.

During the conference, Philippe Doizelet, Horwath HTL's Managing Partner, Hotels, based in Paris, will be sharing his expertise, gained from 300 development studies both in France and internationally. His verdict on Senegal is: "We're of the opinion that Senegal has potential for diverse hotel development in the mid-term."

As one of the best-performing economies in sub-Saharan Africa, Senegal's growth is expected to stay at around seven per cent, sustained by agriculture and industry, including mining exports.

Future hotel demand is expected to come from both the business and leisure sectors against a background of positive factors, including:

  • Senegal's regional position as a major economic hub, backed by a stable democratic political system
  • Improved air access thanks to a new airport Diass/Diamniadio
  • The discovery of natural gas in the north of the country
  • Government support for the tourism sector with infrastructure plans
  • A pipeline of internationally branded hotels
  • Improving hotel performances in Dakar

However, there are some challenges as well: on-going neighbouring conflicts; low-standards of services outside the capital, and the high cost of reaching Senegal compared to other seaside destinations in the region. Nevertheless, overall, Horwath believes there's good potential for new mid-scale, economical hotels in Dakar and the "Petite Côte" area, which is now the top leisure destination in continental West Africa, where the market has been performing well.

That optimistic perspective is supported by the hotel industry, which is seeing a number of development projects in the pipeline, including, in 2019, the opening of a Golden Tulip with 118 rooms, the Days Hotel & Suites with 84 rooms and the Hyatt Centric, with 150 rooms. In 2020, at the airport, a 460 room Movenpick recently announced by Accor is due to open and a midmarket hotel, developed by Mangalis. In the medium term, around 3,200 new rooms will be built - an Azalai along the Corniche, the Sheraton/Aloft in Almadies, Dakar, a second Club Med, which will be the largest seaside resort in West Africa, and two new hotel clusters, in Pointe-Sarène (1,600 rooms, 100% resort) and in Lac Rose (1000 rooms, Mixed business and leisure.

In the long term, Horwath expects there will be significant new development close to the new airport and in Saint-Louis, close to the newly-discovered gas fields.

Philippe Doizelet added: "With an average contribution of 10% of GDP and 9% of total employment in 2017, the tourism sector holds a key role within Senegal's economy."

All this will be explored in more detail at FIHA, aimed at helping countries to develop their economies and support hospitality investment. Matthew Weihs, Managing Director of Bench Events, concluded: "It's this level of analysis that will make FIHA a must-attend event; plus, it will connect business leaders from the international and regional markets and drive investment in tourism, infrastructure and entertainment."

About Bench Events

Global event organiser Bench Events has a long track record of delivering multiple premium hotel investment conferences and forums across Europe, the Middle East, Africa, Asia and Latin America. Market leading annual conferences include the Arabian Hotel Investment Conference (AHIC) in Dubai, now in its 13th year, the Africa Hotel Investment Forum (AHIF) the new Asia Hotel and Tourism Investment Conference (AHTIC), The Summit in London and the Latin American Hotel & Tourism Investment Conferences (SAHIC). Bench Events" extensive portfolio also includes the Global Restaurant Investment Forum (GRIF) in Dubai and AviaDev, designed to promote the future air connectivity in Africa. Bench Events" mission is enabling prosperity by facilitating growth, networking, and thought leadership in the hospitality industry worldwide. www.benchevents.com

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