Travel Tripper’s E-Commerce Platform and Strategic Ad Campaigns Honored By HSMAI Adrian Awards For Excellence in Digital Marketing
NEW YORK -- The Hospitality Sales & Marketing Association International (HSMAI) this year honored Travel Tripper with two Silver Adrian Awards for its achievements in digital marketing innovation and campaign strategy.
The Digital Marketing team also took home another Silver Award for strategizing and executing innovative behavioral retargeting campaigns for several independent hotels in New York and Florida. Using advanced segmentation based on web browsing behaviors, coupled with non-intrusive and personalized messaging, Travel Tripper were able to deliver date-targeted advertising impressions at an 88% lower cost over traditional display advertising campaigns, while driving up to 11:1 ROAS.
Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI, congratulated the winners, "The Adrian Awards celebrate travel marketing innovators whose awesome creativity and hard work are integral not only to the success of their companies, but to the continued growth of the hospitality industry as a whole."
Winning entries will be viewable in the winners' gallery on the Adrian Awards website. To learn more about the innovations that garnered these awards, click here to read about Travel Tripper's Hotel E-Commerce Platform and Digital Marketing services.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org.
Director of Marketing
About Travel Tripper
Travel Tripper is a full-service hospitality technology provider and strategic partner in helping hotels worldwide to generate demand, optimize conversions, and maximize revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including central reservation systems, hotel distribution, website and booking, and digital marketing. Learn more at www.traveltripper.com.