Industry Update
Supplier News 7 February 2019

Brands Sandton and Pillows Hotels Select Revinate Marketing to Power Revenue-Focused CRM Strategy

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GrandLife Hotels Selects Revinate as Marketing and Guest Feedback Partner

Revinate, the software as a service (SaaS) company that helps hotels transform guest data into revenue, today announced that both the Sandton and Pillows brands, which operate in the Netherlands and Belgium, have selected Revinate Marketing as their group-wide CRM solution.

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The Sandton and Pillows brands have been Revinate customers since early 2016, using both Revinate Reputation and Revinate Surveys for guest feedback. Today, the Pillows Amsterdam hotel is number two of 25 in TripAdvisor's Travelers Choice 2019 Netherlands, and the Ghent hotel is number six of 25 in TripAdvisor's Travelers Choice 2019 Belgium. By adopting Revinate Marketing, they will join hundreds of hotel customers that are using Revinate's full suite of SaaS solutions to capitalize on guest feedback and drive revenue from guest communications, all using a single platform.

"When we made the strategic decision to double down on guest marketing in 2019, we knew that Revinate was the only choice for helping us develop an ROI-positive email marketing program to generate more direct bookings and upsells," said Loes Dingemans, Managing Director IHMG, the parent company for Sandton and Pillows Hotels. "Clients since 2016, we have been impressed with Revinate's rigorous pace of innovation and the support we have received, which allows us to not only get the most out of their products but also understand the changing landscape around us."

"I am thrilled that the Sandton and Pillows brands will be using Revinate Marketing to help personalize the guest journey," said Marc Heyneker, Co-founder and CEO of Revinate. "Every hotelier that we have worked with at these brands over the last few years has impressed us with their treatment of guests as individuals. This innate quality, so important in hospitality, assures me that they will develop a powerful, data-fueled marketing program using Revinate Marketing. I am looking forward to watching their success."

About Revinate:

Revinate enables hoteliers to transform their guest data into revenue. With Revinate Marketing and Revinate Guest Feedback, hoteliers are empowered to make smarter decisions, resulting in increased direct revenue and guest engagement. The company is backed by leading Silicon Valley investors, including Benchmark Capital, Tenaya Capital, and Sozo Ventures. Headquartered in San Francisco with regional offices in Amsterdam and Singapore, Revinate counts tens of thousands of the world's leading hotels as customers.

To learn more, please visit www.revinate.com.

About Sandton and Pillows:

IHMG stands for International Hotel Management Group B.V. and is the holding company of the hotelbrands Sandton Hotels and Pillows Hotels. IHMG is a globally focused hospitality organization with a strong base in the Netherlands. The unique hotels are all situated on beautiful locations near the best places to visit. IHMG's vision is clear-cut: our guests can look forward to staying at any one of our hotels, where our employees are passionate about providing them with nothing less than a great stay.

To learn more, visit www.ihmg.eu.

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