MMGY Global Continues European Marketing Services Expansion with Addition of U.K.-Based Digital Spring
MMGY Global completes third European acquisition as it positions for changing travel landscape
KANSAS CITY, MO -- MMGY Global today announced the acquisition of London-based Digital Spring (DS), a content, media and creative solutions agency for travel and tourism brands. As a strategic addition to MMGY Global's expansion, DS will be part of the company's European integrated services brand, MMGY, working with sister U.K.-based brands Hills Balfour, Grifco and Ophir.
Digital Spring founders Rob Jolliffe, Rob Llewellyn and Dominique Moseley, as well as the entire DS team, will remain an integral part of the business.
"Our mission has always been to be a leader in travel marketing innovation, and becoming a part of the world's premier travel marketing company helps further that objective," said Jolliffe. It's also flattering that the MMGY Global team sees the value in bringing us together based on what we have built at Digital Spring."
"This expansion of our MMGY platform in the U.K., alongside our Grifco, Ophir and Hills Balfour operations, is part of our belief that travel on the Continent is growing and important," said Clayton Reid, CEO of MMGY Global. "The shared values and industry relationships that exist between our companies today make this a natural evolution for our team and present a great deal of opportunity for our colleagues around the world."
The company, which recently launched a new industry study titled Portrait of UK TravellersTM, will introduce more details of the Digital Spring services and other of new products in the coming weeks.
MMGY Global is a $50 million company with 450 staff and 11 global offices. The company's mission is to "Inspire People to Go Places," with a focus on travel, hospitality and entertainment. Digital Spring is the sixth acquisition by MMGY Global since private equity firm Peninsula Capital Partners (peninsulafunds.com) made a significant equity investment in the company in 2016. This most recent investment further strengthens the company's aggressive acquisition strategy, which includes global expansion and its commitment to integration across all travel marketing channels. Prior acquisitions included DK Shifflet & Associates, Grifco and Ophir PR, Hills Balfour, Myriad Marketing and Nancy J. Friedman Public Relations.
MMGY Global was advised on the transaction by RSM UK, LLP on financial matters, by Foley & Lardner, LLP on legal matters in the U.S. and by Duane Morris on legal matters in the UK. Digital Spring was advised on the transaction by Harrison Clark Rickerbys, Ltd on legal matters and by financial advisors ABG Corporate Finance, LLP.
About MMGY Global
MMGY Global is the largest integrated travel marketing organization in the world. With more than 35 years of experience in the travel, hospitality and entertainment industries, the award-winning agency provides expertise in all marketing channels, serving the world's premier travel and tourism brands. MMGY Global maintains the industry's most complete database of U.S. resident travel information and, for 27 consecutive years, has published the Portrait of American Travelers®, the most comprehensive survey of the travel habits, preferences and intentions of Americans. Today, the organization represents six offices across the globe and four agency brands including MMGY, DK Shifflet, Hills Balfour, Myriad International Marketing and NJF. Visit mmgyglobal.com for more information.