Industry Update
Supplier News 6 August 2019

Revinate Featured in h2c’s Global CRM and Guest Data Management Study

Results Reveal PMS Won’t Be Leading System For Guest Profile Management in 2022

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GrandLife Hotels Selects Revinate as Marketing and Guest Feedback Partner

SAN FRANCISCO August 06, 2019 - Revinate, the software as a service (SaaS) company that helps hoteliers make the most of every guest, today announced that it sponsored a study by hotel distribution and content marketing specialist h2c. The study aims to uncover how hotels are using CRM and guest data management today. 85 unique hotel chains across the world participated in the first-of-its-kind study conducted by h2c to understand how hotels plan to offer personalized experiences for guests in the future and their challenges around the enabling technologies.

CRM will be the largest segment of IT investment for many companies by 2022, when global CRM software spend will reach USD 35 billion, but some big challenges remain for hoteliers around data cleanliness, staff training and software utilization. For example, 84% of CRM solutions in use today support personalized communications and messaging, but most of communications (81%) remain targeted while only 19% are personalized. This gap highlights the disconnect between what is possible and what is happening in the industry today.

"The result of h2c's research into the hospitality industry shines a spotlight on the opportunity around CRM technology," says Dan Hang, President and COO of Revinate. "Hotels today using CRM technology are experiencing incredible ROI. It's common for customers using Revinate Marketing, for example, to see at least 10X ROI, and that only grows as they get more comfortable with personalization."

To learn more about the challenges that hoteliers face as they implement CRM and Guest Data Management, go to the report landing page today.

About Revinate

The Revinate guest data platform is built to help hotels know, earn, and delight valuable guests like never before. We make it easy to build richer, more personalized relationships with your guests. Revinate counts tens of thousands of the world's leading hotels as customers and has won numerous awards for its Software-as-a-Service solutions, including 2019's Top Rated Email Marketing and CRM Product by Hotel Tech Report. We make technology work for your hotel, so you can make the most of every guest.

For more information, visit

Zach Demby
Content Marketing Manager
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