Two leading associations who work to advance and educate on hospitality technology are partnering to produce the fourth annual HITEC® Europe on 21-23 April in Palma, Mallorca Spain. Joining resources, Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Technology Next Generation (HTNG) are collaborating to develop a program with outstanding content and presentations by field experts from across the globe. HFTP has produced the Hospitality Industry Technology Exposition and Conference (HITEC) since 1972, and in 2017 expanded the brand with two additional boutique events in Europe and Dubai which bring together thought leaders, practitioners and vendors to cover hospitality technology trends and practices. Since then, the European show has been building annually and a new partnership with HTNG will help elevate the program and broaden its audience.

"The goal for HFTP is to provide an indispensable annual gathering for the industry in Europe and beyond to go over the myriad ins-and-outs of technology as it relates to hospitality," said HFTP CEO Frank Wolfe, CAE. "Partnering with HTNG and its high-level, professional network makes HITEC Europe an essential event, as there will be no other hospitality technology-focused conference in Europe that brings together this level of expertise."

As a result of this collaboration, HTNG will merge its annual European conference with HITEC Europe. The organization will now direct its resources to help build it into a powerhouse event with HFTP. HTNG will still hold their Hospitality Tech Summit in Europe, which is a one-day track in conjunction with the Integrated Systems Europe show on 13 February 2020 in Amsterdam.

"After many years of collaboration with HFTP, it's great to come together and formalize a partnership on HITEC Europe," said HTNG CEO Michael Blake, CAE. "We understand there are too many shows out there and are actively working toward the goal of having fewer, better shows."

HITEC Europe full registration attendees have access to two full days of education, two full days of exhibits and access to the Entrepreneur 20X (E20X) pre-conference event and Welcome Reception. Details are available on the HITEC Europe website.

Adding to the reasons this will be a must-attend event is the co-location of the HSMAI Europe ROC and DOC events. These two conferences cover the latest trends and news in Revenue Optimization, Digital Marketing and Distribution for the travel, hospitality and event industry. These have run alongside HITEC Europe since its first-year in 2017 and will continue to have a presence in 2020.

Following HITEC Europe, HFTP will host the larger HITEC San Antonio on June 15-17, 2020 in San Antonio, Texas USA. For more information about HITEC and HFTP's other international activities, contact the HFTP Meetings & Special Events Department at [email protected] or visit www.hftp.org and www.hftp.org/hitec.

About Hospitality Technology Next Generation (HTNG)

The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.

Currently more than 400 corporate and individual members from across this spectrum, including world leading hospitality companies and technology vendors, are active HTNG participants. HTNG's Board of Governors, consisting of 22 top IT leaders from hospitality companies around the world, itself has technology responsible for over 3 million guest rooms and world-leading venues. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups. For more information, visit www.htng.org.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit www.hftp.org. For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.

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