Revinate Releases The Basics of Hotel Email Marketing
This guide is the hospitality industry’s most helpful resource for lifting revenue with email
Revinate, the software as a service (SaaS) company that helps hoteliers make the most of every guest, today released its Basics of Hotel Email Marketing. This powerful introduction to hotel email marketing gives digital marketers the building blocks they need to develop and implement a sustaining email strategy that can drive substantial ROI.
SAN FRANCISCO - Revinate, the software as a service (SaaS) company that helps hoteliers make the most of every guest, today released its Basics of Hotel Email Marketing. This powerful introduction to hotel email marketing gives digital marketers the building blocks they need to develop and implement a sustaining email strategy that can drive substantial ROI.
The guide, the first of its kind in the industry, covers topics such as segmentation, building guest lifecycle campaigns, automated campaigns, creating an email marketing calendar, email design, deliverability, measuring success and more. It helps hoteliers move from a 'spray-and-pray' approach to email to a personalized and highly targeted approach that makes the most of rich guest data.
According to Marc Heyneker, Co-Founder and CEO of Revinate, "This guide is a great resource for hoteliers looking to get more out of their email programs. Over the last few years, we have seen Revinate Marketing customers turn email into their biggest revenue-producing digital channel. This guide leverages their best practices and learnings to help other hoteliers not only experience better email performance but build stronger relationships with guests."
Download The Basics of Hotel Email Marketing.
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered customer data platform collects, unifies, and synthesizes data to give hoteliers a foundational advantage.
Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate's Rich Guest Profiles™ data, hoteliers don't need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.
Revinate's direct booking platform and omnichannel communication technology powers 1.1 billion Rich Guest Profiles across 12,500+ hotels to drive over $24 billion in direct revenue.