The Hotels Network, a hotel technology company who pioneered the concept of Predictive Personalization, has announced the launch of its latest product innovation: Inliners. The focus of this release is to take website personalization to the next level by enabling hotel brands to embed messages directly into the page, resulting in an inline design that is intentionally more subtle.

By showing hyper-relevant messages at critical points throughout the booking process, brands can nudge visitors towards a booking and ultimately boost direct conversions. With this latest release, it is now possible for hotel brands to fully optimize their user journey strategy without interrupting the UX. The impact on conversion rate is even higher when the new discrete Inliners are used in conjunction with more prominent formats such as Layers or Exit Intent banners.

This infinitely personalizable content management system completely transforms how to manage marketing messages on hotel brand websites. With no coding required, marketers will have total flexibility over which message to show users and how it should be displayed. They can customize every single detail on demand to guarantee the Inliner looks just like part of the website on any device, including mobile. What's more, hotels will be able to customize the messaging for any group of users thanks to behavioral targeting.

Juanjo Rodriguez, Founder of The Hotels Network, commented, "Speaking with hoteliers around the globe, in particular within luxury brands, Inliners clearly offer something that fulfils a need but that until now was not available in the market. With this native content feature, we are delighted to be the first company in our space to empower our hotel clients to offer visitors a seamless website experience that drives conversions."

About The Hotels Network

The Hotels Network is an innovative technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN's Predictive Personalization product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company's benchmarking product, BenchDirect, is the first of its kind for the direct channel, providing hotels with never-before-seen competitive data.

THN is proud to have been recognized for the company's product innovations, rapid growth, and unique workplace culture for the second year in a row, most recently named the Best Direct Booking Tool for 2024 in the prestigious HotelTechAwards.

For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].

Fiona Gillen
VP Marketing