Amsterdam - Reverb by Hard Rock, a contemporary hotel connecting today's traveler through music, local culture, and events, has officially partnered with industry leader Ireckonu to deliver an incomparable guest experience. The new hotel brand is implementing a unique mix of top-notch technology, including self-service check-in kiosks and voice-activated speakers in-room allowing for the guest to control everything from calling hotel staff to controlling the room temperature.

With Reverb's first property set to open in early 2020 in Atlanta, the Reverb by Hard Rock brand is looking to amplify its connection to the music, entertainment, and culture in the southern city.

"Whether you're traveling for work, vacation or with the kids, Reverb offers signature design elements and brand programming to encourage social collision," says Sal Rivera, vice president - operations, Reverb by Hard Rock. "Our goal is to offer an engaging space for music fans to meet, collaborate, and enjoy a space specifically catered to their desires."

To truly deliver on the personalized guest experience, Reverb by Hard Rock partnered with Ireckonu, implementing its complete product stack. Ireckonu's trademarked "guest experience framework" will become the single source of truth for all guest and hotel insights across the entire property, consolidating data from every integrated system within Reverb's tech stack.

"The key is to enhance the entire guest journey," says Ireckonu's Founder and CEO, Jan Jaap van Roon, "in order do that, you have to be able to both track down important data, as well ­­­as trust that it's still accurate - that's where we come in. Our ability to create a gold copy of all relevant guest and hotel data allows Reverb not only to know the needs of their guests but anticipate them before they even enter the hotel."

About Hard Rock®

With venues in 76 countries spanning 262 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine's America's Best Large Employers, Forbes Magazine's Top Employers for Women and No. 1 in J.D. Power's 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world's greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida.

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About Ireckonu

Founded in 2014, Ireckonu is a leading Dutch company revolutionizing the hospitality industry through innovative digital solutions. With a global team of over 60 professionals, Ireckonu specializes in cutting-edge Software as a Service (SaaS) products and services. Seamlessly integrating Middleware expertise with a state-of-the-art Customer Data Platform, Ireckonu empowers hotels with a unified, data-driven approach, trusted by renowned brands such as Okura, CitizenM, Hard Rock Hotels, and more. Ireckonu stands at the forefront of shaping the future of hospitality.

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