The Visionary Tristan Auer

Tristan Auer has an eclectic style, a pronounced taste for the bespoke, classic references and avant-garde design. This interior architect and designer has carried out a host of projects across the world, such as transforming extraordinary hotels. Damien Perrot, SVP Global Design Multibrand at Accor went to meet him.

Part of Accor's Design strategy is to work with the best creators. To do this, the Group chooses well-known designers, who bring their expertise and their vision to shape the hospitality of the future. This month, discover the interview between Damien Perrot, SVP Global Design Multibrand at Accor et Tristan Auer.

Hospitality at the heart of creation

Inspired by the world of luxury, Tristan likes to create tailor-made objects and living spaces. He prefers to use the word 'hospitality' rather than 'hotel business' because he considers his mission is to welcome future customers and show that they have been taken into consideration. His approach is based on the desire to create an environment in which the customer will immediately feel at home.

Having already worked with Accor in the past, Tristan Auer collaborated with the Group on the refurbishment of Sofitel Le Scribe Opéra (Paris) and more recently, on the much-awaited Orient-Express Bangkok hotel which will open this year.

Tristan Auer's vision of Design

Moment de détente "The Sense of Hearing" avec Tristan Auer

Design & Architecture Design & Architecture

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.

Orient Express Hotels is an ultra-luxury hospitality brand inspired by the legendary 19th-century train that epitomized the golden age of travel. Revived by Accor, the brand combines heritage, craftsmanship, and immersive storytelling across a growing collection of hotels, trains, and yachts. Its first modern property, La Minerva in Rome, opened in 2025, with others like Palazzo Donà Giovannelli in Venice to follow.

Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with more than 120 chic and remarkable hotels in the world’s most sought-after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French decadence with the very best of the locale.