Six members of the ALL, Accor Live Limitless, program, the daily lifestyle companion that brings together all the benefits, services and experiences offered by the Accor universe, have been chosen to reveal the new Paris Saint-Germain jersey. Hailing from France, Guadeloupe, Japan, Brazil, Canada and Rwanda, these passionate fans embody Paris Saint-Germain's growing popularity around the world.

The six faces of the new shirt savoured an "ALL star" experience in mid-January, travelling to Paris, enjoying first-class accommodation at the Hotel Sofitel Paris Le Faubourg, getting an exclusive preview of the new shirt, and taking part in a lifestyle photoshoot with internationally renowned photographer Julot Bandit and Mario Schiniotakis, production director with the Kids Go First collective. The six then got the VIP treatment at Paris Saint-Germain's home match with AS Monaco at the Parc des Princes. And from tomorrow morning their photos will be displayed on the storefront of the Paris Saint-Germain flagship and appeared in the global media. This unique experience makes the dream of these fans and ALL members from all over the world come true: to become ambassadors for their favorite club.

— Source: Accor— Source: Accor
— Source: Accor

This activation campaign reflects the shared ambition of Paris Saint-Germain and its major partner ALL to make fans the focal point of their marketing initiatives and to offer them exciting new experiences, reflecting a new vision of hospitality that goes beyond accommodation. ALL, Accor Live Limitless, mark itself as the companion that brings a whole new world of experience to its members and goes beyond the simple loyalty program. This daily lifestyle companion enables the Accor group, as never before, to appreciate, understand, care for, communicate with and reward its customers by giving them access to "ALL of Accor".

Discover the visuals and videos of the six members during their Limitless Experience: link.

ABOUT ALL

ALL (Accor Live Limitless) is a new daily lifestyle companion. ALL offers benefits, rewards and unique experiences to its most engaged members throughout the world, whether they're at work or play. A host of new services will make the everyday lives of the programme's members more rewarding, not least in terms of entertainment, well-being, sport, coworking and mobility.

With ALL, Accor offers more than a mere hotel stay, delivering new services and new ways of laying on bespoke experiences, bringing the Group's augmented hospitality strategy to life by increasing points of contact with its customers through a network of nearly 5,000 hotels and 50 brands.

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,500 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok

Line Crieloue
Senior PR Manager Accor Luxury Brands
+33 1 45 38 18 11
Accor