Industry Update
Press Release24 January 2020

Six Accor Live Limitless Programme Members To Unveil Paris Saint-Germain's New Shirt

Accor Live Limitless (ALL) brings augmented hospitality to life for football fans around the world

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Six members of the ALL, Accor Live Limitless, program, the daily lifestyle companion that brings together all the benefits, services and experiences offered by the Accor universe, have been chosen to reveal the new Paris Saint-Germain jersey. Hailing from France, Guadeloupe, Japan, Brazil, Canada and Rwanda, these passionate fans embody Paris Saint-Germain's growing popularity around the world.

The six faces of the new shirt savoured an "ALL star" experience in mid-January, travelling to Paris, enjoying first-class accommodation at the Hotel Sofitel Paris Le Faubourg, getting an exclusive preview of the new shirt, and taking part in a lifestyle photoshoot with internationally renowned photographer Julot Bandit and Mario Schiniotakis, production director with the Kids Go First collective. The six then got the VIP treatment at Paris Saint-Germain's home match with AS Monaco at the Parc des Princes. And from tomorrow morning their photos will be displayed on the storefront of the Paris Saint-Germain flagship and appeared in the global media. This unique experience makes the dream of these fans and ALL members from all over the world come true: to become ambassadors for their favorite club.

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This activation campaign reflects the shared ambition of Paris Saint-Germain and its major partner ALL to make fans the focal point of their marketing initiatives and to offer them exciting new experiences, reflecting a new vision of hospitality that goes beyond accommodation. ALL, Accor Live Limitless, mark itself as the companion that brings a whole new world of experience to its members and goes beyond the simple loyalty program. This daily lifestyle companion enables the Accor group, as never before, to appreciate, understand, care for, communicate with and reward its customers by giving them access to "ALL of Accor".

Discover the visuals and videos of the six members during their Limitless Experience: link.

ABOUT ALL

ALL (Accor Live Limitless) is a new daily lifestyle companion. ALL offers benefits, rewards and unique experiences to its most engaged members throughout the world, whether they're at work or play. A host of new services will make the everyday lives of the programme's members more rewarding, not least in terms of entertainment, well-being, sport, coworking and mobility.

With ALL, Accor offers more than a mere hotel stay, delivering new services and new ways of laying on bespoke experiences, bringing the Group's augmented hospitality strategy to life by increasing points of contact with its customers through a network of nearly 5,000 hotels and 50 brands.

About Accor

Accor is a world-leading augmented hospitality group offering unique experiences in 5,000 hotels and residences across 110 destinations. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivaled portfolio of brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world.

Beyond accommodation, Accor enables new ways to live, work, and play, by blending food and beverage with nightlife, wellbeing, and co-working. It also offers digital solutions that maximize distribution, optimize hotel operations and enhance the customer experience.

Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and community via its Planet 21 - Acting Here program and the Accor Solidarity endowment fund, which gives disadvantaged groups access to employment through professional training.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com, or become a fan and follow us on Twitter and Facebook.

Contact
Line Crieloue
Senior PR Manager Accor Luxury Brands
Phone: +33 1 45 38 18 11
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