Palladium Hotels’ Expansion Continues in 2020
Celebrating its 50th anniversary this year, Palladium Hotel Group will continue to consolidate its expansion strategy with important openings in 2020.
Also, in the Mediterranean, specifically north of the Italian island of Sicily, Palladium Hotel Group will open Grand Palladium Garden Beach Resort & Spa & Grand Palladium Sicilia Resort & Spa with Azora as a strategic partner. The resort is nearly 25 acres consisting of two hotels with 469 rooms, in which more than 34.2 million dollars will be allocated for renovations.
With these new openings planned for the summer, Palladium Hotel Group continues positioning itself as a luxury accommodation brand in the Mediterranean in addition to reinforcing its commitment to the improvement of its products and services with the expansion of two of its most important brands: Grand Palladium Hotels & Resorts and Palladium Hotels.
Towards the end of the year, the group is planning to open the urban brand Only YOU Hotels, so far only present in Madrid, in Malaga and Valencia; as well as expanding its TRS Hotels brand, which will debut in Ibiza in 2021 after succeeding in the Caribbean.
Last year was one of the most important years for Palladium Hotel Group. In 2019, the group prioritized its expansion with new openings and brands, and consolidated its business model based on hotel management and operation with external partners and investment funds.
One of the year's main milestones was the launch of the Bless Collection Hotels brand and its pioneering concept of hedonistic luxury. The company has managed to position itself as one of the benchmarks of the national luxury hotel sector with Bless Hotel Madrid and Bless Hotel Ibiza. Palladium Hotel Costa del Sol marks the arrival of the Palladium Hotels brand for the first time in Malaga and in the important region of Costa del Sol.
Another highlight for the hotel group in 2019 was the celebration of the new Grand Palladium Costa Mujeres Resort & Spa and TRS Coral Hotel in the new destination of Costa Mujeres, north of Cancun, turning the resort into one of the trendiest places in the Mexican Caribbean.
In addition, 2019 was the year in which Palladium Hotel Group strengthened its commitment to sports by becoming the new main sponsor of Real Madrid Basketball for the next three seasons. Palladium Hotel Group has also announced its partnership with the NBA Brooklyn Nets and the appointment of golfer Carmen Alonso as an ambassador for the Palladium Golf brand. The group also developed the first Rafa Nadal Tennis Centre outside of Spain at Grand Palladium Costa Mujeres Resort & Spa and TRS Coral Hotel.
About Palladium Hotel Group
Palladium Hotel Group is a Spanish hotel chain with nearly fifty years of experience. The chain has 48 hotels and more than 14,000 rooms in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates 10 brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, BLESS Collection Hotels, Ayre Hoteles, Only YOU Hotels, as well as licensed brand Hard Rock Hotels in Ibiza and Tenerife. The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM). www.palladiumhotelgroup.com.