Industry Update
Supplier News 4 March 2020

Hard Rock Hotel Goes Ireckonu

Leading International Brand Hard Rock Hotel partners with Industry Leader Ireckonu for full-spectrum Guest Engagement

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Amsterdam - After signing Reverb by Hard Rock, Ireckonu partners with the Hard Rock Hotel brand, with plans to implement their Core and IKnowU solutions across Hard Rock's global hotel portfolio.

"We're taking guest engagement to the next level," exclaims Dale Hipsh, Senior Vice President - Hotels. "Hard Rock is a global force in the hospitality space, with multiple properties across the Americas, Mexico and the Caribbean, Europe and Asia Pacific. Our brand is equipped with an abundance of amenities, ranging from world-class dining to music-centric signature programs and top-tier live entertainment, we're looking to enhance our ability to offer a personalized experience. That's where Ireckonu comes in."

Ireckonu will implement their coined "Guest Experience Framework" across the Hard Rock Hotel brand, consolidating and optimizing the quality and quantity of hotel and guest data. IRECKONU Core will serve as the foundation of the product stack, connecting and centralizing hotel operating systems and guest insights into one, focused database: a single source of truth. This will provide business intelligence and insights that will drive business decisions and amplify the guest experience.

IKnowU will utilize these newfound guest insights and create personalized guest profiles that intuitively match, merge, and dedupe multiple copies of guest information. All guest profiles will contain both live and updated data around amenity and service requests, email subscriptions, and preferred contact information, to name a few.

Jan Jaap van Roon, Founder, and CEO of Ireckonu is confident and ready to kick off the partnership: "We're extremely excited to work with a world-renowned company like Hard Rock Hotels. We have an incredible opportunity to streamline the brand's insights as well as offer that next level of guest experience that Ireckonu is known for."

About Hard Rock®:

With venues in 76 countries spanning 262 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine's America's Best Large Employers, Forbes Magazine's Top Employers for Women and No. 1 in J.D. Power's 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world's greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit or
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Hard Rock

Hard Rock Hotels is an award-winning internationally recognized leader in the hospitality industry – offering world-class entertainment, contemporary designs, incomparable service and one-of-a-kind brand amenities, catering to modern travelers who seek a reprieve from traditional, predictable properties.
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About Ireckonu

Ireckonu offers a Guest Experience Framework known as the Ireckonu Middleware. This interactive solution uses microservices and business logic to enable and manage the seamless flow of data between on-premises and above-property systems.

Ireckonu's middleware products (IRECKONU Core, IKnowU, IConnectU, Kiosk Checkin, Reporting) provide top of the line data optimization and vastly increase the quality and quantity of accessible data from third-party integrations, both on-premises, and above-property. Ireckonu also allows for the monitoring of third-party integrations and consolidation of data across siloed databases. Its naturally formed "data warehouse" provides the ability to access enriched information for analysis and optimized reporting - including systems, bookings, reservations, and guest profiles.

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