Industry Update
Press Release 4 March 2020

HT-NEXT Keynote Sessions to Feature Speakers from Harley-Davidson, Disney and Marriott

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CHICAGO - Three compelling keynote speakers will present to more than 500 hospitality technology professionals at the upcoming HT-NEXT event, being held on 27-30 April in Scottsdale, Arizona.


Harley-Davidson Motor Company's former director of communications, Ken Schmidt, will present "Rev Up Hospitality: How to Dominate a Marketplace by Putting Your Brand's Relationship First."

When experience is a commodity, brands cannot rely on marketing alone to create lasting customer relationships. In this revved-up keynote, Schmidt crystalizes how the basic drivers of human nature need to be tattooed on the minds of everyone representing and responsible for creating a brand. As competition heats up, creating emotional resonance is a strategic business driver that will make sure brands stay relevant in an increasingly disloyal culture with more options than ever. Find out what worked for Harley-Davidson and apply the biker mentality to your own brands to create rabid fans - with or without the leather.

Tilak Mandadi, executive vice president, digital and chief technology officer of Disney Parks, Experiences and Products, will present the session "Delivering the Unexpected: How Disney Parks Define True End-to-End Experiences."

When it comes to creating magic and memories, Disney has defined the game. In this keynote session, hear from Mandadi on how digital and physical are converging to transform the guest experience. He will share how he and his team leverage e-commerce, data science, AI/machine learning, cloud and information security, and more to define and deliver relentless innovations and strategic solutions in guest and consumer experiences and products, cast and crew experiences, all while increasing productivity and strategic business growth.

Adam Malamut, chief customer experience officer of Marriott International will present "Understanding and Beating the Disruptors."

It's an era of customer-centric innovation and the largest hotel brand in the world recognizes this and is upping the standards for all other brands. Malamut shares his unique perspective, with his background in experiential psychology, on how digital is changing service and is essential for survival in an economy that is powered on data and platforms.

Additionally, HT-NEXT will tackle unruly privacy legislation, unpack the ultimate guest room of the future, and help hotels navigate the pressure presented by global travel tech trends. With guest data as the new currency and personalization as the payoff, the stakes for surprise-and-delight have been raised, and HT-NEXT 2020 will help hospitality companies rise to the occasion.

For registration, the full agenda, sponsorship opportunities and more, visit:


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Related Event

HT-NEXT 2020

Hotel Fairmont Scottsdale Princess — Scottsdale, AZ United States
event information

About Hospitality Technology Next Generation (HTNG) | The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.

Currently more than 400 corporate and individual members from across this spectrum, including world leading hospitality companies and technology vendors, are active HTNG participants. HTNG's Board of Governors, consisting of 22 top IT leaders from hospitality companies around the world, itself has technology responsible for over 3.1 million guest rooms and world-leading venues. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups. For more information, visit

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