Aparium Hotel Group Selects MMGY NJF As Agency Of Record For Public Relations
Luxury Lifestyle Brand Taps Leader in Hospitality Marketing for Representation of its Growing Portfolio of Independent Hotels
MMGY NJF, the North American public relations, social and experiential marketing brand of MMGY Global, has been named the public relations Agency of Record for Aparium Hotel Group and its diverse collection of award-winning boutique properties across the U.S (Detroit Foundation, Detroit, MI; Hewing Hotel, Minneapolis, MN; Pontchartrain Hotel, New Orleans, LA, Crossroads Hotel, Kansas City, MO; Hu Hotel, Memphis, TN).
New York, NY - MMGY NJF, the North American public relations, social and experiential marketing brand of MMGY Global, has been named the public relations Agency of Record for Aparium Hotel Group and its diverse collection of award-winning boutique properties across the U.S (Detroit Foundation, Detroit, MI; Hewing Hotel, Minneapolis, MN; Pontchartrain Hotel, New Orleans, LA, Crossroads Hotel, Kansas City, MO; Hu Hotel, Memphis, TN). Aparium Hotel Group consists of nine hotels currently in operation and will soon debut six long-awaited properties.
Led by co-founders Kevin Robinson and Mario Tricocci, former co-developers, owners, and operators of the highly acclaimed Elysian Hotel in Chicago, IL, Aparium Hotel Group creates memorable stays and cultural connectivity in distinct yet underserved markets - serving as important catalysts in the resurgence of many great American cities. The hotels feature elevated services and amenities with locally curated food and beverage programming, celebrating the entrepreneurial spirit of each community and ultimately ingraining themselves into the fabric of the cities they inhabit.
MMGY NJF will be responsible for building consumer brand awareness among mainstream audiences, leveraging Aparium's robust development pipeline and six imminent openings.
"We are eager to work with MMGY NJF to tell the Aparium evolution story," said Joe Aguilera, Executive Vice President, Marketing and Communications. "As we look toward this exciting next chapter, we are highly confident that NJF is the right partner to help us forward."