A toolkit for navigating global crises like COVID-19

The recent global spread of COVID-19 - and the resulting impact on personal and professional lives everywhere - has put crisis management front and center. Hotels face a domino effect triggered by the pandemic: guests are afraid or not allowed to travel, businesses are pausing corporate travel and events of all sizes are being canceled.

The resulting drop in demand means that there's less work for hotel staff, who are rightly concerned about reduced income (or even losing their jobs), in addition to the shared uncertainty around contracting the virus. The overall level of uncertainty makes this an unprecedented event for hospitality.

We recommend a multi-pronged strategic response: sustain your operations where possible, refocus your marketing/group sales outreach and get (even) smarter with your revenue management.

In this guide to surviving the crisis, we offer tactical crisis management advice for all sides of the house, as well as tips for communicating with guests, staff and the public. By implementing these tactics, you'll have a more confident path to navigate the crisis and make it through to the other side.

Click here to download the full guide.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 32,000 customers worldwide in more than 150 countries - including brands such as Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Highgate, TFE Hotels, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group - generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

To find out more, visit cendyn.com.

Grace Azcarate
Marketing Manager, EMEA & APAC

View source