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As #QuarantineLife becomes the new norm, restaurant brands are left questioning their marketing, communication and social media strategies during the COVID-19 crisis. The restaurant industry continues to enter uncharted territory and we're all getting used to a new normal. Your social media messaging should follow suit. Instead of backing off, restaurants can use this as an opportunity to tighten the bond with their guests by providing relevant and thoughtful content.

Here are five ways to alter your brand communication on social media for the current business climate.

Read the full article at FSR magazine