Q&A: Trivago CEO shares vision for “moment in time” when travel resumes in a post-crisis world

In February - which was just two months ago - Trivago CEO Axel Hefer noted during the company's latest earnings call that the initial impact from the COVID-19 coronavirus was primarily felt in markets with close ties to China.Now, COVID-19 has brought all global travel to a near standstill.As a response to the pandemic, the Düsseldorf, Germany-based travel metasearch company changed its internal management philosophy and shifted focus on its...

In February - which was just two months ago - Trivago CEO Axel Hefer noted during the company's latest earnings call that the initial impact from the COVID-19 coronavirus was primarily felt in markets with close ties to China.

Now, COVID-19 has brought all global travel to a near standstill.

As a response to the pandemic, the Düsseldorf, Germany-based travel metasearch company changed its internal management philosophy and shifted focus on its plans for a post-crisis environment.

In an interview with PhocusWire, Hefer discusses his outlook for travel, how Trivago is preparing for the future and the role of metasearch during the recovery.

Read the full article
Sales & Marketing Sales & Marketing

Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.