Germany’s Most Innovative Companies — Photo by Deutsche Hospitality

Deutsche Hospitality comes first among 15 other German hotel chains in the "Innovation" category of the 2020 "WELT Corporate Management Awards".

"This award is a fabulous confirmation of our ability to innovate," said Thomas Willms, CEO, Deutsche Hospitality. "The promise of quality our brands deliver goes hand in hand with innovation, speed, digitization and an international corporate culture. We attach great importance to encouraging creativity by our staff and to investing in innovative processes. This approach ensures that our traditional company remains up to speed with the latest trends and developments in the sector."

Deutsche Hospitality's Digital Marketing Strategy was officially recognised as a branch benchmark at the end of 2019, when the Steigenberger Hotels & Resorts brand took first place in the "Hotel" category within the Digital Marketing Monitor Rankings.

The "WELT Corporate Management Awards" are determined on the basis of a survey of managers conducted by the analysis company Service Value in conjunction with the leading news channel WELT. The results were compiled by asking around 280,000 managers about the innovative capacity of 2,679 German companies.

About H World International

H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide. H World International is part of H World, one of the world's largest and fastest growing hotel groups. Further information is available at int.hworld.com.

Steigenberger Icons are extraordinary hotels that combine unique historical value with modern concepts. Steigenberger Porsche Design Hotels combine the distinctive Porsche Design Lifestyle with hospitality and service. At Steigenberger Hotels & Resorts, guests enjoy an unforgettable and top-class hotel experience. Jaz in the City is a lifestyle brand concentrating on music: always in sync, lively, and unique. House of Beats supports local heroes and is an innovative brand with an uncompromising community approach. IntercityHotel is synonymous with flexible mobility and central locations and offers high standards for design and comfort. Maxx stands for what is most important in the mid-scale range of the market. Zleep Hotels offer Danish design, quality, and Scandinavian simplicity at an affordable price. Ji Hotel serves guests with a reserved eastern aesthetic, well-designed technology, and plenty of room for individuality. Book your stay at hrewards.com.

Sven Hirschler
+49 696 656 4422
H World International