Industry Update
Supplier News23 April 2020

Vizergy Launches New Brand Website for Hard Rock International

Focusing on Customer Engagement while Elevating the Hard Rock Experience

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Vizergy Digital Marketing

Hard Rock has partnered with Vizergy Digital Marketing to launch an innovative new website site that seeks to keep customers engaged with the brand and create awareness with creative functionality and a world class user experience.

Having a deep understanding of their customers' needs, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults. The Hard Rock team is continuing to find innovative ways to provide their loyal guests with Hard Rock experiences, highlighting their hotels and resorts, cafes, music venues, and casinos.

Want to check out the latest merchandise? Visit the Rock Shop, where you can shop for everything Hard Rock. Wear it. Give it. Collect it. Love it. Explore Hard Rock's collection of over 80,000 pieces of music memorabilia, from Madonna's "Like a Virgin" Wedding Dress, Elton John's hand-painted piano, and Brittany Spears iconic waitress outfit.

Discover the latest Hard Rock destinations all over the world, from all-inclusive resorts to the world's only guitar-shaped hotel.

Built on Vizergy's proprietary content management platform and supported by the Vizergy Marketing System, Hard Rock's digital team is able to personalize user content, integrate with third-party applications and loyalty programs and drill down into key engagement KPI's.

Vizergy's President Robert Arnold says of the project, "It has been fantastic to see the Vizergy team come together with Hard Rock to build this future award-winning site that will bring tremendous value to the brand and interactivity and entertainment value to its customers."

About Vizergy® Digital Marketing

Vizergy serves the world's hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it's our sole focus.

For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award-winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy's platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today's complex and competitive hospitality industry.

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Contact: Ryan Ridge | Vizergy | +1.904.389.1130 | [email protected]

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