Industry Update
Press Release 6 May 2020

Kalibri Labs Exclusive New Data Provider to Newmark Knight Frank

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Kalibri Labs

Kalibri Labs is now the exclusive provider of hotel performance data powering Newmark Knight Frank's NSights reports produced by its Hospitality, Gaming & Leisure (HGL) specialty practice within Valuation & Advisory (V&A). Newmark Knight Frank now offers comprehensive analytics, rankings and insights of the U.S. Top 104 lodging markets. Working together with Kalibri Labs over the last year, NKF was able to meet its objectives for cutting edge insights to advance its appraisal and advisory work. Kalibri Labs was the only provider to offer next-generation granular data sourced from the transactions of almost 35,000 hotels in the U.S. The data is broken out by rate category and channel including revenue and cost of customer acquisition to enable the NKF team to understand the dynamics of the evolving digital market.

Bryan Younge, Practice Leader and Executive Vice President of Hospitality, Gaming & Leisure explains, "its game changing…our team can now understand the nature of the business in a given market or grouping of hotels, including booking costs, loyalty contribution and length of stay in addition to a more accurate depiction of guest paid revenue. In this complex changing world, its invaluable to understand the underlying composition of RevPAR and we can apply this knowledge across 100+ markets for the benefit of our clients."

"We are delighted to provide services to NKF to most effectively assist their clients during this difficult time. Kalibri Labs has created forward looking recovery models to support debt restructuring, management of distressed assets and acquisition/disposition decisions in a COVID-19 world," noted Cindy Estis Green, CEO and Co-founder, Kalibri Labs. "Especially today with the pandemic wreaking havoc, legacy sources of industry performance data don't provide visibility into what drives the economics of hotels. Paramount to the health of the hospitality industry, we recognize the need to support the real estate ecosystem from lenders to special servicers, owners, and operators both now and ultimately when transactions resume."

The NKF team is also tapping Kalibri Labs data for detailed market reporting, feasibility and repositioning studies, economic impact analyses, discounted cash flow modeling and other aspects of valuation services.

About Newmark Knight Frank

Newmark Knight Frank ("NKF"), operated by Newmark Group, Inc. ("Newmark Group") (NASDAQ: NMRK), is one of the world's leading and most trusted commercial real estate advisory firms, offering a complete suite of services and products for both owners and occupiers. Together with London-based partner Knight Frank and independently-owned offices, NKF's 16,000 professionals operate from approximately 430 offices on six continents. NKF's investor/owner services and products include investment sales, agency leasing, property management, valuation and advisory, diligence, underwriting, government-sponsored enterprise lending, loan servicing, debt and structured finance and loan sales. Occupier services and products include tenant representation, real estate management technology systems, workplace and occupancy strategy, global corporate services consulting, project management, lease administration and facilities management. For further information, visit www.ngkf.com.

About Kalibri Labs

Kalibri Labs evaluates and predicts revenue performance using its proprietary algorithms to generate the Optimal Business Mix for individual hotels, revealing the most promising opportunities to pursue along with specific direction on how to find and convert them. The HummingbirdPXM revenue strategy and benchmarking platform also includes the industry's most robust profiles for travel agent and OTA production. The Kalibri Labs database, updated weekly, is comprised of ADR, room revenue, room nights and acquisition costs from over 8 billion guest stays from almost 35,000 hotels dating back more than 5 years to give an expansive view of the U.S. hotel industry. Real estate developers, brokers, lenders, consultants, and others involved in hotel transactions use Kalibri Labs data to improve underwriting with a more granular view of benchmarks and trendlines for individual hotels, and almost 1000 markets and sub-markets for the U.S. These tools are enhanced with COVID-19 analysis to assist in modeling the future recovery curves.

Contact
Jeremy Gilston
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