FIU's Chaplin School of Hospitality & Tourism Management Co-hosts Global Impact Hospitality series to provide Industry Insights Post-pandemic
Top hospitality industry leaders will share business solutions to the greatest economic challenge of our lifetime
FIU's Chaplin School of Hospitality & Tourism Management and Macrovision Network of Singapore will co-host a series of four global forums to take place live and online with experts in three time zones.
The series aims to provide creative and effective solutions to hospitality and tourism professionals around the world as they manage economic and other challenges as a result of the COVID-19 pandemic. The forums will take place on May 18, May 27, June 1 and June 8, at 9 p.m. EST in Miami.
The Global Impact Hospitality series is free and open to the public although participants can opt to make a $10 donation when they register. Advance registration is required by clicking here.
"Never before has the hospitality and tourism industry been faced with a severe global crisis of this scale and depth," said Michael Cheng, dean of the Chaplin School. "While there are signs of containment and a possible vaccine in the works, the global economy will take many more months - possibly into 2021 or even longer - before we see businesses, including hotels and hospitality, and human activity returning to pre-pandemic levels."
The 45-minute sessions, held both live and online, will include more than a dozen speakers. Speakers include top executives and consultants from hotels, restaurants, cruise lines along with entrepreneurs from the lifestyle and sustainable tourism sectors. Each participant will share his or her perspective and recommendations for a positive outcome to the current economic crisis.
The series will go live on Zoom and Facebook Live Stream via @FIUHospitality. The weekly sessions include:
May 18 - Safety & Security First: Raising the Bar on Health, Safety, and Hygiene Standards - This session brings together top executives and tourism consultants from integrated resorts, restaurants and lifestyle and sustainable tourism. The focus will be on ways to keep lifestyle events, experiential & sustainable tourism alive and well in a post-pandemic world. Moderated by Cheng, participants include:
-Roy Yamaguchi, chef & founder, Roy's Restaurants
-Ian Wilson, advisor, Singapore's tourism & hospitality industry and former SVP, Marina Bay Sands Singapore
-Denise Hayashi-Yamaguchi, CEO, Hawaii Food & Wine Festival
-Alan Wong, chef & founder, Alan Wong's Restaurant
-Wong Soon-Hwa, founder & CEO, Asia Tourism Consulting and vice chairman, PATA
May 27 - Moving Beyond Covid-19: Rewriting Business Plans, Resetting Budgets and Managing Stakeholder's Expectations - This session will focus on looking beyond the current crisis and introduce strategic planning concepts and frameworks for crafting post-pandemic business plans. Moderated by Jinlin Zhao, Chaplin School professor & director of graduate programs, participants include:
-Siv Forlie, SVP of revenue optimization & customer strategy, Genting Cruise Lines
-Aloha McGuffie, EVP, Ulumau LLC.
-Mark McGuffie, president, Ulumau LLC.
June 1 - CRM Focus: Strategies for Competing in a Declining Market and During Recessionary Times - This session will focus on strategies and digital technology to drive profitable growth for independent and mid-size hotels and restaurant chains. Moderated by Mike Hampton, Chaplin School professor, participants include:
-Carmen Lam, principal, Crikx and Co Ltd.
-Kathleen Cullen, SVP, PHG Consulting
June 8 - Hard Truths About Employee Engagement in a COVID-19 World -This session will help participants rethink and reset customer service and engagement strategies. It will focus on ways to leverage the value of employees to create a positive and inspiring brand experience in a post-pandemic world. Moderated by Christine Toguchi, managing director of MacroVision Network Pte Ltd., participants include:
-Janelle Barlow, president, Move Minds, Inc. and author of A Complaint is a Gift
-Carmen Lam, principal, Crikx and Co Ltd.
Florida International University"s Chaplin School of Hospitality & Tourism Management has been distinguished as one of the top hospitality programs in the United States. More than 2,500 undergraduate and graduate students from across the nation and around the world choose FIU for its outstanding reputation, advantageous campus locations, expert faculty, rich curriculum and fast-track career opportunities in the international hotel, foodservice and tourism industries. In August 2006, FIU unveiled the first U.S. school of hospitality and tourism in Tianjin, China. The Marriott Tianjin China Program is FIU"s largest international program, with a capacity for up to 1,000 students. For more information about FIU"s Chaplin School of Hospitality & Tourism Management, visit http://hospitality.fiu.edu/.