Industry Update
External Article20 May 2020

Google opens commissions per stay program for hotels globally

Leverage the power of Google’s machine learning to acquire guest stays

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Formerly known as GHACP (Google Hotel Ads Commission Program, also known as Pay Per Stay) is a bidding strategy for hotel campaigns, allowing hotels to pay only when the guest stay has actually occurred, removing any risk of cancellation for the hotel.

Read the full article at Google

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