Industry Update
Press Release21 May 2020

Wyndham Expands “Count on Us” Initiative to Europe, Middle East, Eurasia and Africa as Hotels Prepare to Welcome Back Travellers

Supports Hotel Partners while Building Guest Confidence with Elevated Health and Safety Standards

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Wyndham Hotels & Resorts

LONDON -- Wyndham Hotels & Resorts (NYSE: WH), the world's largest hotel franchising company with over 9,300 hotels in more than 90 countries, today announced the expansion of its "Count on Us" initiative across Europe, Middle East, Eurasia and Africa (EMEA), outlining new long-term efforts to build confidence among guests and to support Wyndham hotel partners as they prepare to welcome back travellers in the wake of COVID-19.


Rolling out to hotels in the coming weeks, the initiative's immediate focus is to further enhance a broad range of health and safety protocols across properties in the region. This includes the consistent use of top-of-the-range disinfectants at all hotels, the introduction of robust new training and guidelines, and ongoing access to critical health essentials through trusted suppliers.

Dimitris Manikis, President, Wyndham Hotels & Resorts, EMEA says: "We want guests to know they can 'Count on Us' and that their safety, their health, and their well-being is what matters most. It's about providing comfort and also peace of mind when guests stay with us. These are the measures that will set our hotel partners in EMEA apart as we prepare to welcome back travellers together when the time is right."

Building on its already high operational standards, Wyndham will leverage its long-standing relationship with hygiene expert Ecolab to ensure the consistent use of industry-leading disinfectants across all EMEA hotels, including rooms and public spaces. A global leader with nearly 100 years of experience in water, hygiene and infection prevention services, Ecolab products are developed with a rigorous, science-based approach that helps hotels achieve the highest cleaning and infection-prevention standards.

Elevating best practices while promoting consistency in execution, Wyndham has also developed a series of protocols and guidelines that will help hotel partners in EMEA meet new health and safety challenges presented by COVID-19. These address enhanced hotel cleaning practices, social interactions, and workplace procedures and will be complemented by a line-up of mandatory virtual training courses for hotel teams, as well as additional resources, such as housekeeping checklists. Every Wyndham hotel in EMEA will also be encouraged to appoint a 'hygiene hero' to champion the new protocols at each property.

Lastly, Wyndham will provide hotels with access to critical and high-demand health essentials, leveraging its network of trusted suppliers so hotels may source personal protection equipment (PPE), including face masks, gloves, alcohol-based hand sanitisers, as well as hygiene installations and other products compliant with various countries' regulations around COVID-19. Wyndham will also provide branded collateral clearly communicating key safety measures to guests. These will include branded public-area signage, front desk collateral, guest room materials and more.

The expansion of "Count on Us" to EMEA builds on Wyndham's recent unveiling of the initiative for its 6,000 hotels in the U.S. "Count on Us" represents an extension of Wyndham's signature Count on Me® service culture and is the latest in a growing list of efforts by the company to help hotels, team members and guests affected by the global impact of COVID-19. In the last month alone, Wyndham has taken unprecedented steps to provide substantial financial assistance to its thousands of hotel owners; updated its policies to provide travellers and Wyndham Rewards members with increased travel flexibility; and launched #EverydayHeroes, a new initiative honouring essential workers on the frontlines of COVID-19.

About Wyndham Hotels & Resorts

Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with over 9,000 hotels across approximately 90 countries on six continents. Through its network of 813,000 rooms appealing to the everyday traveller, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The Company's award-winning Wyndham Rewards loyalty programme offers 84 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit

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