SiteMinder World Hotel Index: WoW Growth of Global Bookings Accelerates in May
As governments around the world further flex their loosening of restrictions, data by SiteMinder, the global hotel industry's leading guest acquisition platform, shows that hoteliers no longer have to predict how quickly consumers will act to travel after the COVID-19 pandemic. The SiteMinder World Hotel Index has this month revealed an acceleration in the week-on-week growth of hotel bookings—from 12.87% of 2019 levels on 5 May, to 15.32% one week later and then to 19.39% on 19 May—as evidence that when it comes to the possibility of travelling again, many consumers will act at the soonest possible moment.
- The biggest spike in hotel bookings has come from New Zealand where retail stores, restaurants and malls have reopened for the first time since a lockdown was implemented earlier this year. Nation-wide, the growth of hotel bookings almost doubled, from 21.99% to 40.40% of 2019 levels, and the trajectory looks strong.
- For the first time, the booking momentum in both the Netherlands and Norway increased to 20.64% and 23.24% over 2019 levels, respectively. The two countries now join Germany (25.76%) in surpassing the global average from continental Europe.
- In the UK, hotel bookings in Bournemouth are fast approaching the global average, at 15.54% of 2019 levels, driven perhaps by citizens seeking a beach destination getaway in the summer.
To see the hotel booking momentum in other countries, and to find out which nation's booking volumes continue to soar, access the live SiteMinder World Hotel Index or sign up for weekly snapshots at HomeForHotels.
In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry's leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It's this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit www.siteminder.com.
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