Industry Update
Press Release 2 June 2020

Getting the most out of the Business Analytics team

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Hotel Electronic Distribution Network Association (HEDNA)

HEDNA is proud to announce that the Hotel Analytics Working Group has completed the second part of their analytics best practice spotlight series:

The Hotel Analytics Best Practices series raises awareness of the opportunities data analysis brings to optimize cost and conversion and thereby empower hoteliers to collect, store, analyze and action their data to make intelligent decisions about their distribution strategies. Contributors to this document series include various individuals in the industry with varying perspectives, expertise on these functions and who have volunteered to provide insight into what they have found to be successful. HEDNA would like to acknowledge the contributions of our subject matter experts who were integral in the research and development of this series under the leadership of the Hotel Analytics Working Group. The group is currently Co-chaired by Matthew Goulden of Triometric, Connie Marianacci of Accor and Nitin Bajaj of NTTData. Click here to find out more and how to join as a HEDNA member.

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About HEDNA

HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA's mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org or follow us on YouTube or LinkedIn for updates and additional content.

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Rebecca Wegscheid
Public Relations, HEDNA
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