Industry Update
Press Release12 June 2020

New Directory Supports Industry's Safe Stay Program

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Hospitality Technology Next Generation (HTNG), in collaboration with the American Hotel and Lodging Association (AHLA) launches a tool to collect potential technologies that can be applied in implementing enhanced cleaning protocols as businesses focus on recovery following the COVID-19 crisis. These collected resources will be vetted and published to HTNG's Hospitality COVID-19 resources webpage.


The joint effort follows AHLA's release of Safe Stay, an industry-wide, enhanced standard of health and safety protocols designed to prepare America's hotels to safely welcome back guests and employees.

As states across the country begin to reopen, hotels are evaluating products that may assist in restoring consumer confidence, as well as ensuring staff safety in the complex environment of which hotels must operate in. The new directory includes products that provide a contactless customer journey as well as staff-facing tools to facilitate a safe work environment for returning employees. In addition to the protocols provided in the Safe Stay guidelines, this directory will specifically address items such as:

  • Innovative payment solutions
  • Health verification
  • Rapid room and area cleaning technologies
  • Operational verification and proof of cleanliness

"For months HTNG has provided guidance and public resources for the hospitality industry surrounding COVID-19, but now it is time we do our part in building out concrete recovery efforts for our industry," said Michael Blake, CEO of HTNG. "AHLA has made strides for our industry in the United States so we are thrilled to have their support on this initiative."

"Safe Stay was developed specifically to ensure enhanced safety for hotel guests and employees. While hotels have always employed demanding cleaning standards, this new initiative will ensure greater transparency and confidence throughout the entire hotel experience," said Chip Rogers, president and CEO of AHLA. "HTNG's new resource will provide hoteliers guidance in sourcing the tools and technologies necessary to meet the challenges and expectation presented by COVID-19."

The organizations, HTNG and AHLA, partner to deliver positive results to the hospitality industry, formerly collaborating to produce the Buyer's Guide, providing employee safety device guidance, under the AHLA 5-Star Promise.

HTNG invites all hospitality industry participants and entrepreneurs to submit their COVID-19 related products for consideration by the hotel industry here.

For questions or for more information, please contact [email protected].

About Hospitality Technology Next Generation (HTNG) | The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.

Currently more than 400 corporate and individual members from across this spectrum, including world leading hospitality companies and technology vendors, are active HTNG participants. HTNG's Board of Governors, consisting of 22 top IT leaders from hospitality companies around the world, itself has technology responsible for over 3.1 million guest rooms and world-leading venues. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups. For more information, visit

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