Dare to Adapt with BLLA 2020 — Photo by BLLA
September 17th Digital BLLA Summit — Photo by BLLA
First Digital Summit for BLLA Sept. 17 — Photo by BLLA

LOS ANGELES -- Boutique Lifestyle Leaders Association (BLLA) will combine its two most popular gatherings as an unmissable digital event this fall. The Boutique Lifestyle Digital Summit will be held on September 17 with the message of 2020, "Dare to Adapt." Top creative minds in hospitality will headline interviews, panel discussions, keynotes, boot camps, and newly designed formats including mentor power-hour sessions, a virtual trade show & invite-only meetups. The 2020 StayBoutique™ Award winners will also be announced during the summit with a special ceremony recognizing the most innovative and successful properties in the space.

"While we are all daring to adapt in our current climate, this full day of gathering the most astute minds in hospitality will foster the same camaraderie that we feel at our in-person events, with a focus on exclusive content and engagement between attendees and mentorship," said Frances Kiradjian, Founder & CEO of BLLA.

Summit events will fall under two tracks: The Boutique Hotel Investment Conference and The Art of Boutique Leadership, honoring essential know-how for boutique management for the next normal. Attendees will hear from the world's most notable hoteliers and boutique brands throughout the day, opening with keynotes and frank discussions by Jacques-Olivier Chauvin, CEO of Fauchon Hotels (France) and Roger Dow, CEO of U.S. Travel Association.

A few of the confirmed hoteliers leading featured sessions include:

  • Luca Franco - Founder & CEO, Luxury Retreats (International)
  • Nicole Robinson - Chief Marketing Officer, andBeyond
  • Robert Blood - Founder & President, Lark Hotels
  • Jamila Ross and Akino West - Founders, Copper Door B&B
  • Ari Heckman & Jonathan Minkoff - Co-Founders, ASH NYC
  • David Rochefort - President, Graduate Hotels
  • Jeff Klein - Founder, JK Hotel Group
  • Gorgi and Simon Coghlan - Founders, The Provincial Hotel (Australia)
  • Marco Cilia - Founder, Chapter Hotel Roma (Italy)
  • David Assef - Managing Director, Spicer's Retreats (Africa)
  • Carolyn Schneider - Partner & President, Casetta Group

A full list of hoteliers, investors, developers, and thought leaders can be seen here.

Acting as a platform for progressive change in the global hospitality industry, The Boutique Lifestyle Digital Summit will honor BLLA tradition as the center for commerce, culture and art in the sector.

About BLLA

The official organization for the world's independent boutique lifestyle hotels and leaders who are entrepreneurs themselves, promoting capital, resources, connection, education, and advocacy. As a pioneer in forecasting the boutique movement, BLLA's boutique community currently extends to more than 10,000 verified boutique and lifestyle hotels. BLLA is a catalyst for trends and the future of the boutique lifestyle, exactly what today's traveler is embracing. BLLA.org / Stay-Boutique.com. BLLA is also a capital/partner matchmaker via its Boutique Money Group division.

The corporate manifesto is: Experience the intention behind the brand.

Marissa Labadie
Carolyn Izzo Integrated Communications (CIIC)
305.677.3904
BLLA

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