Industry Update
Press Release30 June 2020

BLLA Dares to Adapt with First Digital Summit

The Association has pivoted its popular annual conferences to its first all-day digital summit gathering boutique leaders on Sept. 17

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BLLA logo 2019

LOS ANGELES -- Boutique Lifestyle Leaders Association (BLLA) will combine its two most popular gatherings as an unmissable digital event this fall. The Boutique Lifestyle Digital Summit will be held on September 17 with the message of 2020, "Dare to Adapt." Top creative minds in hospitality will headline interviews, panel discussions, keynotes, boot camps, and newly designed formats including mentor power-hour sessions, a virtual trade show & invite-only meetups. The 2020 StayBoutique™ Award winners will also be announced during the summit with a special ceremony recognizing the most innovative and successful properties in the space.

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"While we are all daring to adapt in our current climate, this full day of gathering the most astute minds in hospitality will foster the same camaraderie that we feel at our in-person events, with a focus on exclusive content and engagement between attendees and mentorship," said Frances Kiradjian, Founder & CEO of BLLA.

Summit events will fall under two tracks: The Boutique Hotel Investment Conference and The Art of Boutique Leadership, honoring essential know-how for boutique management for the next normal. Attendees will hear from the world's most notable hoteliers and boutique brands throughout the day, opening with keynotes and frank discussions by Jacques-Olivier Chauvin, CEO of Fauchon Hotels (France) and Roger Dow, CEO of U.S. Travel Association.

A few of the confirmed hoteliers leading featured sessions include:

  • Luca Franco - Founder & CEO, Luxury Retreats (International)
  • Nicole Robinson - Chief Marketing Officer, andBeyond
  • Robert Blood - Founder & President, Lark Hotels
  • Jamila Ross and Akino West - Founders, Copper Door B&B
  • Ari Heckman & Jonathan Minkoff - Co-Founders, ASH NYC
  • David Rochefort - President, Graduate Hotels
  • Jeff Klein - Founder, JK Hotel Group
  • Gorgi and Simon Coghlan - Founders, The Provincial Hotel (Australia)
  • Marco Cilia - Founder, Chapter Hotel Roma (Italy)
  • David Assef - Managing Director, Spicer's Retreats (Africa)
  • Carolyn Schneider - Partner & President, Casetta Group

A full list of hoteliers, investors, developers, and thought leaders can be seen here.

Acting as a platform for progressive change in the global hospitality industry, The Boutique Lifestyle Digital Summit will honor BLLA tradition as the center for commerce, culture and art in the sector.

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2020 Boutique Lifestyle Digital Summit

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About the Boutique & Lifestyle Leaders Association (BLLA)

Founded in 2009, the Boutique Lifestyle Leaders Association (BLLA) is the official association for the world's top visionaries in the boutique lifestyle industry. Membership with the BLLA includes not just a strengthened sense of community—it offers all the resources necessary for small and independent businesses to thrive in this growing sector, including access to distribution channels, marketing tools, webinars, white papers, reports about the evolving boutique landscape, and more. The organization promotes connection, education, and advocacy. As a pioneer in forecasting the boutique movement, the BLLA's network has grown beyond its hotel foundation to welcome more passionate entrepreneurs, businesses, and purveyors that amplify the boutique lifestyle. BLLA is a catalyst for trends and the future of boutique. blla.org

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