Industry Update
Press Release 9 July 2020

ALL – Accor Live Limitless: Passions Can't Be Confined!

How did ALL honor its ambitious pledge to “Live Limitless” during lockdown? Ian Di Tullio, SVP of Guest Services, gave us an answer.

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Find out what he said in the first episode of 360° Inside, a series that gives you a sneak peek at what goes on behind the scenes of various teams and projects.


In this first episode 360° Inside shows how, in exceptional circumstances, the ALL teams were able to think up new ways of working and excel in a time of crisis. All over the world, the ALL teams succeeded by showing their capacity for innovation and adaptability and maintaining a close relationship with our customers.

Keeping these connections alive despite the closure of our hotels was a real challenge in terms of communication, technology, and more. But the teams used their sense of innovation and creativity to tune in to customers' passions that can be practiced at home — such as sports, music and cooking — through #ALLathome. Ambassadors, international partners and the entire Accor family all took part.

Ian Di Tullio was quizzed by Clarisse Castan, Project Manager for Guest, Partnerships & Digital Marketing. In the interview, he revealed how his teams reinvented themselves to harness creativity and flourish during this period, particularly on social media, as well as highlighting the proactiveness of the call center and customer care teams — a primary point of contact with customers. Ian Di Tullio also extended his sincere thanks to all of the teams in every region for their hard work, which has been highly instructive.

With the summer season beginning, Accor is working to offer its customers flexible, safe and varied destinations. Accor has expanded its cancellation policy while ensuring that customers keep the advantages of their membership status and accumulated points.

About Accor

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 5.000 hotels, resorts, and residences across more than 110 destinations. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor's portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world's most attractive hotel loyalty programs.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 - Acting Here endeavors to act for "positive hospitality", while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY). For more information visit or become a fan and follow us on Twitter and Facebook.

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