Find out what he said in the first episode of 360° Inside, a series that gives you a sneak peek at what goes on behind the scenes of various teams and projects.

In this first episode 360° Inside shows how, in exceptional circumstances, the ALL teams were able to think up new ways of working and excel in a time of crisis. All over the world, the ALL teams succeeded by showing their capacity for innovation and adaptability and maintaining a close relationship with our customers.

Keeping these connections alive despite the closure of our hotels was a real challenge in terms of communication, technology, and more. But the teams used their sense of innovation and creativity to tune in to customers' passions that can be practiced at home — such as sports, music and cooking — through #ALLathome. Ambassadors, international partners and the entire Accor family all took part.

Ian Di Tullio was quizzed by Clarisse Castan, Project Manager for Guest, Partnerships & Digital Marketing. In the interview, he revealed how his teams reinvented themselves to harness creativity and flourish during this period, particularly on social media, as well as highlighting the proactiveness of the call center and customer care teams — a primary point of contact with customers. Ian Di Tullio also extended his sincere thanks to all of the teams in every region for their hard work, which has been highly instructive.

With the summer season beginning, Accor is working to offer its customers flexible, safe and varied destinations. Accor has expanded its cancellation policy while ensuring that customers keep the advantages of their membership status and accumulated points.

About Accor, a world-leading hospitality group

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.