MICE travel may never fully recover from COVID-19
Meetings, incentives, conferencing and exhibitions (MICE) tourism was one of the first types of tourism to be impacted by the global spread of Covid-19 and it could be one of the last to fully return, according to new research. International business arrivals are projected to fall by 35% in 2020, according to GlobalData, a leading data and analytics company.
Companies in all sectors will be looking for ways to reduce costs in the coming years as they reel from the economic impact created by Covid-19. Business travel is a costly expense for all companies, and with the rise of video conferencing software such as Zoom and Google Meet, many will realize that this type of ongoing expense is unnecessary.
Hollister continued: "As well as the potential of MICE trips now being seen as an unnecessary financial burden, business travellers themselves may not be keen to undertake the frequent and often stressful trips they were performing pre-pandemic. The ongoing danger of contracting the virus at a MICE event paired with the fact that business travellers can now achieve the same objectives and goals of a conference in the comfort of their own home, means that demand for many MICE events is likely to fall."