Meliá Hotels Uses Local Influencers to Drive COVID-19 Awareness
Brochures and signage are easy to overlook, but social media influencers are harder to miss. As they work to bring back guests during the Covid-19 pandemic, a number of hotel chains are relying on partnerships with social media influencers to educate guests on the new safety protocols they've put in place.
"Our number-one goal for this campaign is to raise awareness of the changes we've made at our hotels to ensure the safety of our guests and staff," Garcia Solimei says. "We know how important it is to earn the trust of our guests in the current context of Covid-19."
Like so many other hospitality groups, Meliá closed down almost all of its hotels at the height of the pandemic. Given the unprecedented nature of the shutdown, Garcia Solimei says Meliá felt it was important to establish new procedures to ensure the safety of guests. Those procedures, created with the help of a third-party organization called Bureau Veritas, became the basis of a new social media campaign. The #StaySafewithMeliá protocol includes new check-in procedures, food and beverage protocols, cleaning processes, and a full re-design of the hotel experience.