The future of hotels is sleek... but oh-so impersonal
Hospitality hasn't stalled during the pandemic, but it has shifted to a new operations model.
As the hotel and hospitality sectors are suffering under pandemic-related travel and recreation restrictions, an outlier may point the way to a new paradigm for hotel guests. It's efficient, sanitary, and oh so impersonal.
One of the most fascinating exercises during the pandemic is to compare various companies' sales pitches prior to the outbreak with their current marketing language. Robotics, which I cover, is a prime example. While most automation firms prior to the pandemic went out of their way to avoid suggesting their technology would replace humans, the latest wave of pitches boasts that various products can reduce health-related down time and increase sanitation.