Industry Update
Supplier News11 September 2020

OTRUM and IT Hospitality form a Strategic Partnership for the Middle East and North Africa Hospitality Industry

One of the Largest Technology player providing Services to Hotels Guest, such as cloud management and control of smart TVs, mobile devices, casting solutions and digital signage in EMEA, and the largest focused Hospitality System Integrator for the region

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IT Hospitality

Oslo, Casablanca - OTRUM and IT Hospitality announced today that they have signed a strategic partnership agreement, with the objective to jointly develop the hospitality market in the Middle East and Africa.

This partnership enables IT Hospitality to deploy and integrate Otrum solutions as part of their turnkey solution packages to Hotel Groups which have selected Otrum Solutions, such as Accor, Radisson Hotel Group, Kempinski and others in MEA.

Nigel Bateson, Executive Vice President Otrum AS, acknowledged that with this new partnership Otrum intends to strengthen their presence and deployment over the African continent. "IT Hospitality's existing customer base, local network and expertise after 15 years spent in Africa will enhance Otrum's footprint into the region's hospitality pipeline projects as well as existing sites looking for our technologies."

Olivier Hennion, Managing Director of IT Hospitality, "our vision is to create an environment where the process of IT integration for Hotel Groups is the simplest of tasks. By partnering up with Otrum we add another great set of solutions to our portfolio of chain referenced solutions. It will enable IT Hospitality to design, integrate, bundle and support wired and wireless infrastructure service to even more Hotel Groups across the Middle East and Africa."

Both organizations are looking forward to a successful and prosperous partnership.


Otrum provides cloud management and control of smart TVs, mobile devices, casting solutions and digital signage to a range of business verticals.

Otrum interactive solutions are the market leading solutions for functionality, stability, and ease of use - with over 2.5 million users per month. OtrumCast enables content casting, as an integrated or standalone service, and creates a branded marketing portal. Otrum Signage provides powerful communication and advertising opportunities, wayfinding services, meeting overview screens and digital door signs.

Otrum operates through a network of strategic partners and has been an industry pioneer since 1985. For more information please visit


IT Hospitality is one of the largest IT solutions integrators for Hotel Groups in its region for more than 10 years. Its mission and vocation are to expertly design, integrate, bundle and support wired and wireless infrastructure service to Hotel Groups across the Middle East and Africa. By supplying bigger and better infrastructures our customers can offer the Hotel Guests the full power of the newest technologies and support an ever-increasing number of devices and bandwidth usage.

For more information please contact IT Hospitality [email protected] or visit

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Frederic Van Lennep
Business Development Director MEA
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