Industry Update
Press Release28 September 2020

The Balmoral launches Extended Reality Virtual Event Space

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The Rocco Forte Collection

The Balmoral, a Rocco Forte Hotel in Edinburgh, has launched its new Extended Reality Virtual Event Space to bring innovation to business meetings in 2020. The hybrid studio space connects in-room and remote delegates safely and securely, making them feel like they're in the room.

The Balmoral's extended reality studio allows for dynamic, flexible and agile working at a time when we need it most. The studio is situated in the hotel's spacious Holyrood Suite, where your layout, be it virtual or physical, can be completely flexible to work for you and your delegates, in line with government guidelines. The studio will elevate digital presentation, creating a fully immersive experience for a national or even global audience. The flexibility of an extended reality studio allows the presenter to visually showcase their brand. Speakers can engage with the audience or even dial into the studio themselves, allowing for an interactive and productive meeting, no matter how far away delegates may be.

Be it a conference, product launch or simply reconnecting with your team, the versatility of the studio caters to all. Stephen Walker, Director of Sales and Marketing said: "It's an exciting development for us at The Balmoral. We're really diving into the future of meetings and offering a completely hybrid set up to ensure that no matter what happens in 2020, we will remain connected. With room capacity currently a constant variable, The Balmoral can adhere to the ever developing government guidelines, whilst ensuring an engaging and innovative experience for all remote attendees and in-room delegates alike".

The cutting-edge space features an impressive 16ft x 8ft stage complete with LED backdrop, stage lighting, two repeater plasmas and a PA system with 2 microphones. A technician will also be on-site throughout to support your presentation and control the AV equipment, turning your virtual event into reality.

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To find out more, please contact our dedicated Events team via [email protected] or call 0131 622 8843.

About The Balmoral

Many hotels claim to have landmarks on their doorstep, few can say their doorstep is a landmark. The Balmoral is a grand railway hotel located at Edinburgh's most prestigious address, No 1 Princes Street. The Balmoral began life as a grand railway hotel in 1902, and over the last 115 years, The Glamis has been reserved for some of its most notable figures. Former guests to the landmark property include members of royal households and musical royalty including Sir Paul McCartney and The Rolling Stones. The Balmoral offers 187 contemporary rooms and opulent suites. Excellent cuisine is guaranteed in the Michelin-starred Number One restaurant as well as the hotel's all-day dining venue Brasserie Prince by Alain Roux. Afternoon Tea is served in Palm Court and the hotel boasts a collection of over 500 single malt whiskies at SCOTCH.

www.roccofortehotels.com/the-balmoral-hotel

Related Brand

Rocco Forte Hotels

Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a collection of 15 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations.
brand information

Rocco Forte Hotels

Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a collection of 15 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas.

Rocco Forte Hotels comprises: Hotel de la Ville, Rocco Forte House & Hotel de Russie, Rome; Hotel Savoy, Florence; Verdura Resort, Sicily; Masseria Torre Maizza, Puglia; The Balmoral, Edinburgh; Brown's Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels and Hotel Astoria, St Petersburg. Future openings: The Westbund Hotel, Shanghai and Villa Igiea, Palermo in 2021. www.roccofortehotels.com

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