Source: IHCL

MUMBAI: On the occasion of World Tourism Day, Indian Hotels Company (IHCL), South Asia's largest hospitality company, has launched #TravelForIndia - a campaign to inspire safe travel and help rebuild the tourism and hospitality industry that touches millions of lives. In line with the Government's 'Vocal for Local' vision, #TravelForIndia aims at driving awareness about the importance of domestic tourism and its impact on livelihoods. With a number of initiatives supporting indigenous tourism in the pipeline, #TravelForIndia was kick-started with a special video today, celebrating the incredible diversity of India whilst spreading a message of optimism, hope and unity in solidarity of its vast ecosystem.

Speaking about the initiative , Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, "One of the most critical sectors, the travel and hospitality industry, which accounts for over 8 per cent of India's total employment with over 4 crore jobs, is one of the most affected by the pandemic. 'Travel for India' supports responsible travel by showcasing the millions of people dedicated to making tourism a unique experience. It reiterates IHCL's commitment to support the revival efforts of the sector whilst conveying the far-reaching social impact each traveler's journey can make."

The campaign video, going live at 14:00 hours IST on Sunday 27th, September, is the beginning of a concerted effort from IHCL to initiate a discourse around the role hospitality will play in the coming months in helping people rediscover all that India has to offer, while driving a sense of curiosity in exploring its many facets as well as making a difference to the community.

Let us come together and give the future of travel a new meaning. Rediscover India with Taj while putting a smile on the many faces you meet along your journey. Because when you travel, India moves.

Watch the video here
and use #TravelForIndia to share your favourite travel experiences across India with us on:

Instagram| @TajHotels; Facebook | @TajHotels; Twitter | @TajHotels; LinkedIn | @IHCL & @TajHotels

About The Indian Hotels Company Limited

The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as India's Strongest Brand 2023 as per Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionising the lean luxe segment.

Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel - The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 300+ hotels including 90 under development globally across 4 continents, 13 countries and in over 100 locations. The Indian Hotels Company Limited (IHCL) is India's largest hospitality company by market capitalization. It is listed on the BSE and NSE.

Please visit: www.ihcltata.com; www.tajhotels.com;www.seleqtionshotels.com; www.vivantahotels.com; www.gingerhotels.com

Rakhee Lalvani
+91 22 6137 1909
IHCL