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Travel For India - An Initiative By IHCL On World Tourism Day

Rediscover the Myriad Faces of India with Taj

MUMBAI: On the occasion of World Tourism Day, Indian Hotels Company (IHCL), South Asia's largest hospitality company, has launched #TravelForIndia - a campaign to inspire safe travel and help rebuild the tourism and hospitality industry that touches millions of lives. In line with the Government's 'Vocal for Local' vision, #TravelForIndia aims at driving awareness about the importance of domestic tourism and its impact on livelihoods.

IHCL
India

MUMBAI: On the occasion of World Tourism Day, Indian Hotels Company (IHCL), South Asia's largest hospitality company, has launched #TravelForIndia - a campaign to inspire safe travel and help rebuild the tourism and hospitality industry that touches millions of lives. In line with the Government's 'Vocal for Local' vision, #TravelForIndia aims at driving awareness about the importance of domestic tourism and its impact on livelihoods. With a number of initiatives supporting indigenous tourism in the pipeline, #TravelForIndia was kick-started with a special video today, celebrating the incredible diversity of India whilst spreading a message of optimism, hope and unity in solidarity of its vast ecosystem.

Speaking about the initiative , Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, "One of the most critical sectors, the travel and hospitality industry, which accounts for over 8 per cent of India's total employment with over 4 crore jobs, is one of the most affected by the pandemic. 'Travel for India' supports responsible travel by showcasing the millions of people dedicated to making tourism a unique experience. It reiterates IHCL's commitment to support the revival efforts of the sector whilst conveying the far-reaching social impact each traveler's journey can make."

The campaign video, going live at 14:00 hours IST on Sunday 27th, September, is the beginning of a concerted effort from IHCL to initiate a discourse around the role hospitality will play in the coming months in helping people rediscover all that India has to offer, while driving a sense of curiosity in exploring its many facets as well as making a difference to the community.

Let us come together and give the future of travel a new meaning. Rediscover India with Taj while putting a smile on the many faces you meet along your journey. Because when you travel, India moves.

Watch the video here
and use #TravelForIndia to share your favourite travel experiences across India with us on:

Instagram| @TajHotels; Facebook | @TajHotels; Twitter | @TajHotels; LinkedIn | @IHCL & @TajHotels

Media Contact

Rakhee Lalvani

[email protected] +91 22 6137 1909

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IHCL
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The Indian Hotels Company (IHCL) and its subsidiaries, collectively known as Taj Group, is one of Asia's largest and finest group of hotels. Incorporated by the founder of the Tata group, Jamsetji Tata, the company opened its first property, the Taj Mahal Palace, in Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.

Taj
Brand by IHCL

Taj (luxury full-service hotels, resorts and palaces) is our flagship brand for the world's most discerning travelers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique...