Rome, ItalyLybra - developer of the Assistant, a machine learning, demand-centric revenue management system (RMS), and HS LATAM - developer of state-of-the-art online distribution and competitor analysis solutions - are proud to announce the upcoming Travel Tech LATAM online conference, taking place October 19-23, 2020. The Travel Tech LATAM conference will feature expert speakers, in English and Spanish, from top travel technology companies, including Lybra, myHotel, BuyZy, Expedia Group, Sabre, Tag, asksuite, SiteMinder, ReviewPro, eRevMax and many others.

The Travel Tech LATAM online conference was created to bring focus to the importance of operational technology to support Latin American hotels' current and future success, as the region is currently experiencing a very depressed market, with only minimal improvement, month-over-month; "although August 2020 occupancy, RevPAR and ADR are the highest in the region since March, it is still the lowest for any August [on record]."

There are significant benefits for hotels in investing in operational technology today, to establish a strong foundation for a better financial future. A recent Sabre survey showed that "50% of Latin American respondents plan to travel within six months once travel restrictions are lifted," so hoteliers must start planning today for the return of travel, ensuring their competitive advantage, no matter how the pandemic affects demand.

"I've seen, firsthand, the benefits that technology can bring to a hotel's recovery, especially in a depressed market," said Vinicius Geraldo, CEO of HS LATAM and Founder of Travel Tech. "When there are limited guests, hotels need to find a way to stand out from the competition online and ensure that they receive as many bookings - and as much revenue from each - as possible. This event was designed to educate hoteliers about the different types of technology - and the recovery strategies - that can be leveraged to set themselves up for success, once borders open up and travel resumes."

"Revenue management systems - especially when supported by Big Data to accurately forecast demand - are one of the most important elements of a hotel's success in the 'new normal'," said Nicolò Rolle, VP of Sales Iberia & LATAM at Lybra and an expert participant during the "Revenue Management in the New Norma l" panel on October 22, 2020. "If a hotel doesn't have the best room rate, available on the channels where guests want to book, increasing their occupancy, ADR or RevPAR becomes very difficult - as does ensuring a property's survival during this period of decreased demand."

The Travel Tech LATAM conference is comprised of one panel presentation on a specific topic, related to the LATAM region, each day. Sessions include:

Full details and the link to register is available on the Travel Tech LATAM website:

All hotels and/or travel technology companies are invited to attend the Travel Tech LATAM online conference, from October 19-23, 2020, to learn more about the benefits of investing in technology now, to establish a foundation for a stronger financial future. Register today, as spots are limited:

To learn more about the upcoming Travel Tech LATAM conference, to obtain a media pass or for an interview with the event organizers - Lybra and HS LATAM, please contact Jennifer Nagy at any time: [email protected] or +1.786.420.1160.

Lybra will support and sponsor HS LATAM in the upcoming Travel Tech EMEA online conference, taking place November 23, 2020. To find out more about the upcoming conference, please contact Vinicius Geraldo, CEO of HS LATAM and Founder of Travel Tech, at [email protected].

About Travel Tech

The Travel Tech series of online conferences will bring together companies with national and international renown in the hospitality, travel and tourism industries to address and dissect technology-related subjects within the global hospitality industry. The next event, Travel Tech EMEA, is on November 23, 2020. Find out more and register at

About Lybra (Formerly Lybra.Tech)
Lybra is a leading global hospitality technology company, offering an innovative, machine learning revenue management system (RMS) for the global hospitality industry. Lybra's Assistant RMS was designed to improve the quality of hoteliers' lives, by simplifying and automating daily operations to skyrocket their property's bookings and revenue - even in times of decreased demand, like the current COVID-19 pandemic.

In May 2020, Lybra was acquired by The Zucchetti Group, a leading international technology company offering software, hardware and ITC services to many global sectors, including hospitality, education, transport and logistics, manufacturing, among others. As part of The Zucchetti Group, Lybra is even more well-positioned to offer hotel clients the most accurate pricing suggestions because of the wealth of international market and demand data - compiled by the global hospitality technology companies that are owned by The Zucchetti Group - that is now integrated into the company's Assistant RMS. To learn more about Lybra, visit

Jennifer Nagy