Hotels On Demand: Operators Are Selling ‘Subscriptions’ To Lure Back Visitors
Fitness membership? Check. Streaming account? Of course. Meal kit service? Sure.
How about your hotel subscription?
Whether for pleasure, work, or long-term lodging, hospitality operators are hoping on-demand stays could be your next must-have membership as the embattled travel industry tries to expand its reach.
InterContinental Hotels Group, Marriott and Accor are among the major names that have launched or are considering monthly payment plans, as hotels try to attract restless remote workers ready for a change of scene.
