What’s Driving US Hotel Stays and How Have Guest Expectations Changed?
It's a new era in hospitality, and hotels and resorts operating in a COVID-19 world will need to reevaluate the way they conduct business in order to survive. SevenRooms' latest report, entitled 'Beyond the Booking: Meeting & Exceeding Hotel Guest Expectations'—based upon a recent poll of U.S. adults, weighted so as to represent the nation's population—revealed that almost half of Americans (46 percent) would still be open to booking hotel stays under the right circumstances.
The study sought to gauge COVID-era consumer sentiment toward travel on various levels, examining how guests' attitudes, preferences and expectations have shifted in light of the ongoing pandemic. In the report, SevenRooms' CEO and co-founder, Joel Montaniel, posited that, "As we move forward, operators should look to embrace technology and the data that powers it, more than ever before."
The insights gleaned from this kind of consumer data can help hotels deliver the hospitality experiences that Americans today are after and encourage repeat business. Below, we've outlined some of the study's most notable findings.
