Industry Update
Press Release11 December 2020

Meliá Hotels International Works To Create Next-Generation Hybrid Events

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Logo 'Sol Melia Hotels'

While the entire travel industry is looking for ways to reactivate business travel, and especially to make hosting major events viable again, Meliá Hotels International has reinvented its value proposition for this strategic travel market with a special focus on innovation, technology and safety, all key factors in leading the new age of MICE travel.


The company has recently presented Meliá Hybrid Solutions, a range of technologies to transform meetings and events using hybrid formats with the latest innovations and the best hotel services. To achieve this, Meliá is working with experts in virtual technology, to offer professional, effective and interactive solutions that allow audiences anywhere in the world to enjoy a quality event experience.

As José Miguel Moreno, Global B2B Sales & Marketing Senior Director of Meliá Hotels International explains, "the personal experience of taking part in an event cannot really be replaced by virtual experiences, but hybrid solutions that allow many people to be connected virtually to a physical space, or making point-to-point connections of a longer duration, are very valid ways of keeping this business segment alive and meeting the needs of many companies to continue holding this type of event".

Solutions include the new Studio Sets for hybrid events, which allow the simultaneous connection of several venues and the virtual connection of any participant anywhere in the world thanks to livestream technology allowing the event to be broadcast live on different platforms such as social media, the customer's website or a microsite specially created for the event. There are also numerous customisation options available to make the event more spectacular and connect with the audience, such as holograms, virtual interface and stage design, augmented reality, etc. Thanks to the wide range of meeting packages offered by the company and the possibility of converting them into hybrid formats, customers will always find the solution they need, whatever their requirements.

Meliá Hotels International has more than 173 thousand square metres of meeting and event space in more than 170 hotels around the world. In Spain, the company has more than 99 thousand square metres of space equipped with all the latest technology and comforts. Meliá has reinforced its ability to adapt these spaces to the new post-Covid19 needs through two key features: the Stay Safe with Meliá programme, certified by Bureau Veritas, which guarantees all the health and safety measures in its hotel facilities and services; and the most advanced technology and innovative solutions to allow virtual attendance by a part of the audience, a trend that is growing due to current travel restrictions and capacity reductions.

About Melia Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide, as well as the absolute leader within the Spanish market, with more than 380 hotels (current portfolio and pipeline) throughout more than 40 countries and four continents, operated under the brands: Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSIDE by Meliá, Sol by Meliá and TRYP by Wyndham. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide. Meliá Hotels International is included in the IBEX 35 Spanish stock market index. Follow Meliá Hotels International on Twitter @MeliaHotelsInt and Facebook meliahotelsinternational.

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