"If your brand has a story, it becomes a lot more interesting and engaging. It also becomes much easier to create interesting concepts from that position compared to a brand that is somewhere in the middle."

This quote, in combination with a viewpoint on the how-to brand in an increasingly digital world, the risks and dangers of focussing on functional differentiation, and the commercial benefits you could experience by utilising the power of stories. This podcast also includes the personal story of founder Gijsbregt Vijn who answered the questions: How can a story make you more exciting and engaging as a brand? And what is the best way to creatively come up with new and fascinating concepts? If you are curious, then listen to this episode of the Hospitality Unsettled podcast—Starring Founder of the Creative Agency Lemon Scented Tea Gijsbregt Vijn.

About the Hospitality Unsettled Podcast

The Hospitality Unsettled Podcast is a student-driven podcast where every week, we explore the role of hospitality in topics where you least expect it. Additionally, we sit together with both current and future leaders to find out how they see developments in their industry and their impact on the future of Hospitality.