Industry Update
Press Release 5 January 2021

Peachtree Hotel Management Forms Strategic Partnership with Zenique Hotels

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Peachtree Hotel Group

Officials of Peachtree Hotel Group, one of the nation's fastest growing hotel investment and management platforms, and Zenique Hotels, a family-owned hotel owner, developer and operator based in Calif., today announced the two organizations have formed a strategic partnership. Under the terms of the agreement, Peachtree Hospitality Management (PHM), PHG's operational division, will manage Zenique's current portfolio of four hotels. The strategic partnership also makes PHM the operator of all Zenique's future hotels as it continues to grow nationwide.


"We continue to seek best-in-class partners such as Zenique as we embark upon our own aggressive growth plans," said Patrick Short, president, PHM. "PHM is dedicated to growing its third-party management business, and portfolio agreements with owner/developers certainly are attractive to us. Fortunately for this partnership specifically, we enjoy the extra bonus of similar cultures focused on our team members, guests and the communities in which we operate, making the deal that much more seamless. We truly see this as a win-win for everyone involved."

Zenique's current portfolio includes four hotels located throughout California.

  1. 145-room La Quinta Inn & Suites by Wyndham San Jose Airport: Located at 2585 Seaboard Ave. in San Jose, Calif., the pet-friendly hotel is near Levi's Stadium and offers free shuttle service to San Jose International Airport. Guests amenities include an outdoor pool, fitness center and on-site bar and lounge, BrightSide Bar.
  2. 127-room Aloft Dublin-Pleasanton: The brand-new hotel is situated at 4075 Grafton St. in Dublin, Calif., near Mount Diablo State Park and the Blackhawk Museum. Guests can enjoy a 24-hour fitness center, 1,200 sq ft of meeting space, scheduled live music at the WXYZ Lounge and delivery service from the robot Botlr! Room amenities voice control lights and thermostats, complementary high-speed Wi-Fi and 55" TVs.
  3. 95-room Holiday Inn Express & Suites Modesto-Salida: At 4300 Bangs Ave. in Modesto, Calif., off Highway 99, the three-time IHG Quality Excellence Award-winning hotel is between the North Gate entrance to Yosemite National Park and San Francisco. Guest rooms have high-speed Wi-Fi access and 43" HDTVs.
  4. 67-room Baymont by Wyndham Modesto Salida: Off Highway 99, the hotel is located at 4100 Salida Blvd., near Doctors Medical Center and University of the Pacific. The pet-friendly hotel has an outdoor pool, complimentary Wi-Fi and business center.

"This strategic partnership allows us to grow beyond our historic stomping grounds of California," said Rupesh Patel, president and COO, Zenique. "Peachtree is well respected throughout the industry and has nationwide experience operating numerous brands in multiple segments and markets. Furthermore, their existing relationships with major brands like Hilton, Hyatt, Marriot and IHG will prove invaluable as we continue our aggressive growth strategy. Our 'ideal' hotel is three-star or higher, limited- and full-service to extended-stay and with 100-plus rooms, all of which are in Peachtree's operational wheelhouse."

About Zenique Hotels

Zenique Hotels is a family-owned business that has been in the hotel industry for nearly five decades. The company has owned and operated more than a dozen hotels in the Bay Area, all of which were award winners within their respective brands. Zenique has developed multiple hotels from the ground up and has repositioned several others, as well. With the new strategic partnership with PHM, Zenique Hotels plans to form a new investment group to acquire, develop and reposition hotels nationwide.

About Peachtree Hospitality Management

Peachtree Hospitality Management, a division of Peachtree Hotel Group, is a hotel management company that creates loyalty across all stakeholders: team members, guests and owners. PHM's proprietary systems and processes maximize financial performance and value of every asset, deliver efficiencies and enable hotel teams to provide guests with unique and memorable experiences. PHM manages 59 hotels across 20 brands, with 7,023 rooms located in 17 states. In 2020, PHM ranked number 40 on Hotel Business' top hotel management company list - up 15 spots since 2019.

About Peachtree Hotel Group

Peachtree Hotel Group operates, develops and invests in premium-branded, full-, select- and limited-service and extended-stay hotel assets under the Marriott, Hilton, Hyatt, Choice and InterContinental Hotels Group flags. Since its inception, Peachtree has invested in more than $4.2 billion of hotel properties and first mortgage notes. Peachtree's current portfolio is comprised 160 hotels or hotel backed assets totaling 20,366 rooms, 63 hotels and 97 notes. For more information, please visit

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