Zoox Deploys Targeted Direct Advertising Channel Abilities for Zoox Media Platform
Innovator of big data customer profile technology integrates with telecommunications providers for even greater efficiency and profitability in creating personalized marketing campaigns.
Alpharetta, GA - Zoox Smart Data ("Zoox"), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has announced the enhancing of its Zoox Media solution to provide businesses with direct advertising capabilities. Via collaboration with major telecommunications providers, Zoox Media can now eliminate the costly need to contract third-party advertising content publishers while leveraging Zoox's ever-growing mass database of consumer profile analytics to create personalized marketing campaigns that resonate with target audiences.
"The way that today's businesses need to communicate value to their customers is rapidly shifting towards a highly personalized approach where consumers expect services and offerings to be tailored to their precise needs," said, David Tyre, VP of Business Development - North America for Zoox. "Zoox Media provides businesses with far greater efficiency and control over how to reach their target audiences, not only saving companies from considerable expenses in the process but also streamlining the ability for promotional efforts to be directed at the right customers to ensure campaign success."
As a market-leading innovator of smart data technology solutions, Zoox provides both major brands and smaller businesses with access to demographic and psychographic analytics on individual customer preferences and behaviors. With thousands of Zoox-enabled hotspots around the world, each time that a device belonging to an opted-in subscriber connects to a network, that customer profile is updated to include the most accurate, up-to-date and useful information. Metrics that organizations can use to make sure audiences are targeted with relevant promotional content include marital status, income level, education, hobby interests and current memberships.
"Companies are becoming more and more competitive in attracting the interest of customers, which can lead to higher marketing expenses," continued Tyre. "With our integrated solution in place, businesses can now benefit from a solution that is proven to be much more effective in maximizing a return on ad campaign investment while providing the ability to grow an organization's customer base."
For more information, please visit www.zooxsmart.com.
About Zoox Smart Data
Zoox Smart Data, established in 2010, is an international technological solutions provider that intelligently builds and monetizes big data customer profiles from existing Wi-Fi networks. Through this unique capability, Zoox systematically creates high value, targeted marketing audiences, and behavioral movement data to rapidly monetize this asset and deliver immediate ROI. The Zoox Smart Data Platform provides big data integrations that enrich customer data to create more relevant campaigns and inform critical growth strategies, while the Zoox Media Platform delivers targeted direct and programmatic ad campaigns. This innovative approach has made Zoox a pioneer in applying Big Data and Artificial Intelligence in various industry segments, such as hospitality, retail, transportation and other markets. Learn more at www.zooxsmart.com.
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