Industry Update
Press Release11 January 2021

INNSiDE Manchester and Sterling Event Group join forces to launch Hybrid Event Studio in Manchester

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Innside By Melia

INNSiDE Manchester, part of Meliá Hotels International, has partnered with one of the UK's leading technical event production and AV hire companies, Sterling Event Group to launch Manchester's first virtual event production studio in a hotel.

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Installed and ready to be booked as and when Government guidelines permit, 'INNSiDE LiVE', at INNSiDE Manchester, is a virtual event solution that features a state-of-the-art studio setting, offering a live streaming experience, designed to facilitate a virtual or hybrid event.

A first for a Manchester city-centre hotel, the Sterling Event Group has taken over part of the self-contained event space to provide a creative technical studio production that enables businesses to engage, communicate and inspire employees, suppliers, clients and stakeholders by combining cutting edge technologies and expertise to create live, virtual and hybrid events. The set features a central rear projection screen with HD laser projection, 2 x65 Inch screens for custom logos and content, brandable backdrop, stage floor, multiple cameras, live stream production suite and a professional audio and lighting system - plus more.

The COVID-safe space, set within the eclectic home-from-home #bleisure hotel's Chadwick meeting room space, allows companies to hire out and to host live audiences at the venue, in line with current Government restrictions, whilst streaming professional, broadcast-quality content in real-time; engaging, entertaining and communicating with audiences wherever they are across the globe. Content can be streamed to Zoom, YouTube, Facebook and more. Alternatively, it can be pre-recorded ready for broadcast at a later date.

The live studio experience is supported by INNSiDE Manchester's experienced in-house events team and the expert production crew at Sterling Event Group, who will be on hand to ensure all studio events run smoothly and safely from start to finish.

Commenting on the virtual studio collaboration, INNSiDE UK North, Cluster Director of Sales Scott Brown said: "INNSiDE LiVE is a new state-of-the-art hybrid event studio, that allows us to deliver a top-class event production facility, in a safe, dedicated space at INNSiDE Manchester."

"With this facility staying in place for the next six months we have been able to offer a cost-effective solution that doesn't require the usual set up and break down costs, meaning this is accessible for everything from an online conference or awards event to company briefing or online training day."

"As and when events can return to what they were, on larger scale, this studio offering will only add to the experience; allowing organisers to reach a much larger delegate audience - both within the UK and globally."

Dan Estcourt, Technical Manager at Sterling Event Group said, this is a great solution for event organisers as it works equally as well with a fully virtual audience as it does with a hybrid audience allowing them to plan with confidence.

INNSiDE LiVE comes as a fixed rate package, however Melia Hybrid Solutions have been developed globally meaning that virtual or hybrid events of a larger scale with full Video Walls or enhanced technology are equally as possible with quotes on request.

As part of Meliá Hotels International, INNSiDE Manchester will operate the global 'Stay Safe With Melia' programme across the hotel, which guarantees the highest COVID-19 health and safety standards, in collaboration with Bureau Veritas - Visit Britain's 'We're Good to Go'. Some of the measures put in place to prioritise guest and staff safety during this time include: a new signage system to inform customers and indicate how spaces will be used and the need for social distancing, installation of protective screens in reception and other public areas, sanitising stations and digital concierge.

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The select boutique hotels of INNSIDE by Meliá emanate character and personality with a design conceived for and adapted to the lifestyle of work trippers. At INNSIDE, the boundaries between work and leisure disappear.
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About Melia Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide, as well as the absolute leader within the Spanish market, with more than 380 hotels (current portfolio and pipeline) throughout more than 40 countries and four continents, operated under the brands: Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSIDE by Meliá, Sol by Meliá and TRYP by Wyndham. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide. Meliá Hotels International is included in the IBEX 35 Spanish stock market index. Follow Meliá Hotels International on Twitter @MeliaHotelsInt and Facebook meliahotelsinternational.

www.melia.com

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