Industry Update
Supplier News13 January 2021

ALICE Wins Multiple HotelTechAwards in 2021

For the fourth year in a row, ALICE is recognized as a leader in the hotel technology space.

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ALICE is excited to announce its success in the 2021 HotelTechAwards, taking top honors in several categories. The hotel operations platform was named one of the Top 10 People's Choice and the Best Concierge Software by Hotel Tech Report. ALICE is also #4 on the list of Top Ten Best Places to Work in Hotel Tech for the fourth year in a row. ALICE is the hospitality industry's leading operations technology, connecting every department of the hotel with one platform for all staff communication and guest requests. More than 100,000 hoteliers across 2,500 hotels around the world use ALICE

Additionally, ALICE was a finalist in the Facilities Maintenance Management category with its Preventative Maintenance Software, a finalist in the Housekeeping Software category and a finalist in Staff Collaboration Tools. The HotelTechAwards are the industry's only data-driven awards platform, with winners determined by a global community of thousands of verified hotel technology users across more than 120 countries. Each month, more than 70,000 hotel industry professionals use to make informed purchasing decisions.

"The vote is in: Hoteliers think ALICE is essential. We are proud ALICE is considered a key ingredient in modern hospitality. ALICE hasn't earned its reputation in a day. We've earned it day-by-day, day in and day out, every day. We've built a serious easy-to-use platform for lean teams in hard times - and we spend every minute improving the best product and customer experience for hoteliers," says Sam Evers, Chief Strategy Officer at ALICE.

"Our tools continue to make a positive impact on an industry that has faced challenge after challenge this past year. We're so thankful for the strong partnerships we've built within the industry, and we look forward to doubling down on our commitment to improving the hotel guest experience and strengthening operational teams in 2021."

The 2021 HotelTechAwards wrapped up a year of recognition and growth for ALICE. In 2020 ALICE achieved a Level I Global Support Certification. The certification recognizes ALICE's investments in customer support, including pre-emptive support, reactive support, coaching, and customer validation. ALICE also released an e-book titled: Post COVID-19 Hotel Operations: How Technology Helps Deliver Contactless Hospitality With A Lean Staff. This e-book helped hoteliers deliver a contactless guest experience in a post COVID-19 world.

"The ALICE success team has taken a unique hybrid approach where they've built both scalable processes to service the mass market while also having a professional services team," says Adam Hollander, Hotel Tech Report's Co-Founder. "Hoteliers who choose to work with ALICE will be able to tell right from the start that the level of thought, professionalism and expertise that their team, product and processes exude is as valuable as the product itself."

Verified users applauded ALICE's software design and functionality in their reviews. Customers also praised the software's ability to increase productivity and organize work flow.

  • "ALICE gives our team the accountability we need and helps us give guests a better understanding of how long a task will take and when it's been completed." Boutique Hotel Employee (Nashville, USA).
  • "Since applying ALICE, our department communication has been much more seamless! We can streamline messages and tasks to every department without the need of clunky radio equipment." Extended-Stay Hotel Employee (New York, USA).

To read more customer reviews and view ratings of ALICE's suite of solutions, head to the company profile on Hotel Tech Report, and visit to schedule a customized demo.

Related Products

ALICE Guest Messaging

Send direct messages, automated messages, or hotel-wide push notifications to hotel guests, giving you multiple options for real-time contactless communication - on your guests terms. Use Guest Messaging to reassure guests that everything reasonable has been done to ensure a safe and enjoyable stay.

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ALICE Guest Services

Equip your front desk agents and concierge to not only meet, but exceed guest expectations at scale. Achieve the ultimate guest satisfaction with fast, personalized service.

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ALICE Housekeeping

Enable your housekeeping department to be in constant communication so they can clean and sanitize more efficiently. Mobile functionality for managers, supervisors and room attendants allows users to send and receive requests from each department, hotel-wide, wherever you are.

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ALICE Preventative Maintenance

Keep your hotel looking its best and operating smoothly while guaranteeing guests" safety. Track and maintain assets to streamline the preventative maintenance process, extending the life of valuable equipment and reducing capital expenditures.

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ALICE Service Delivery

Help hotel staff work together as one cohesive team instead of in siloed departments. Ensure both guest and internal team requests are met consistently and on time. From requests for additional amenities (like extra shampoo) to a room change to a room attendant alerting maintenance of a leaky showerhead, all requests can easily be tracked and fulfilled, without any need for radios, paper, pens, or physical contact.

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Hotel operations can be complex. ALICE makes it simple. Improve your guest experience, boost guest satisfaction, and achieve operational excellence by connecting your departments in one, easy-to-use platform.

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ALICE is the all-in-one solution that enables hotel staff to do the most impactful work without all the guesses. Since the company was founded in 2013, ALICE has gained significant traction in the industry, working with more than 2,500 hotels and tens of thousands of hotel staff across many of the world's leading brands, including Marriott International, Hilton Hotels & Resorts, and Hyatt Hotels Corporation. ALICE is the 2019 Forbes Travel Guide Brand Official Staff Technology Platform, an Inc. Best Workplaces of 2019, a Top 10 Best Places to Work in Hotel Tech by Hotel Tech Report in 2021, winner of Best Concierge Software, a Top 10 Hotelier's Choice technology, and Finalist for Preventative Maintenance Software, Housekeeping, and Staff Collaboration Tools, at the 2021 HotelTechAwards. For more information, visit

Merril Guzman
Marketing Manager
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