Industry Update
Press Release 1 February 2021

Why Hospitality Continues To RISE? A Powerful Webinar Series

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Rise

Why RISE?

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Why indeed. The team at RISE has been asked this question repeatedly - first, back in April 2020 when we aired our first episode of Season 1, until just this past week on the 18th January 2021 when we premiered the first episode of Season 3. Just as no one ever imagined 2020 (and possibly 2021) would be taken over by a global pandemic, RISE never imagined that this new concept - a weekly, global, uniquely personal, Travel, Tourism & Hospitality industry web-programme - would come this far and become so important to the industry.

How did RISE begin?

It all began when crisis brought two colleagues together out of a shared need to do something, anything, to help others in the industry make sense of the extensive, enduring damage being caused by COVID-19.

Anita Mendiratta feared greatly for not only the physical health of the people in the industry, but also their mental health, given the risk to their professions, aspirations and investments. Determined to do something, she reached out to Demian Hodari and together they decided to create a "Readiness for Recovery Series of Conversations" for students - a safe, trustworthy, fun place to regularly connect in order to "separate the news from the noise" surrounding COVID-19.

Why? To help people make informed decisions about their own careers, reducing their anxiety and keeping their hopes strong.

Join the next RISE webinar live or catch up on demand

Who is RISE for?

RISE did not set out to be "talking heads" or to provide answers or predictions. Rather, it saw the COVID-19 crisis as a live case study for which there are no answers, only questions, so they decided to explore this uncertainty together in a fresh, honest, personal and thoughtful way.

Interestingly, while the audience was originally intended to be students and recent graduates, RISE seems to have resonated with industry professionals as well - not only those recently furloughed or laid off, but also those trying to stay in touch with how their industry was evolving, where it might eventually settle, and what the implications on their jobs and careers might be. The first episode's audience was in fact only 1/3 students - from over 30 institutions - and from people across over 50 countries.

Since day one of Season 1 until now, the purpose, structure and promise of RISE have remained consistent. It has also evolved over its 30 (and counting) episodes, featuring new segments, new C-Suite leaders as 'Executive in Residence' guests, new news (and noise).

Viewer surveys have helped finetune what is of most intel (and entertainment) value for audiences. Of particular value has been the week's most interesting and important data and headlines, Demian and Anita's personal concerns and confidences, and weekly conversations with Executives in Residence (fifty and counting from across the industry and world) who share their own experiences as they navigate our new world through each stage of the 'next normal'.

Staying true to its promise of being for, with and about its viewers, RISE invites direct audience engagement. Viewer e-mails, texts and social media posts are as rewarding, if not more, than testimonials from the show's guests. The web-programme has been a source of focus, momentum and motivation for Anita and Demian and their backstage team as much as for anyone else.

The Hospitality Industry continues to RISE through the pandemic and beyond

A surprise source of inspiration for viewers and the RISE team alike? How our industry has continued to take care of others through the COVID-19 crisis. Without question, our industry is amongst the hardest hit. And yet, it has also been one that has constantly stepped up for its employees, customers and even strangers, offering free meals and hotel rooms for health care and other essential workers.

At the local community level, the industry has supported the homeless and the quarantined, establishments serving as testing and vaccination centers, airlines delivering essential medicines and medical workers. The crisis may have challenged the hospitality sector's operating models and growth projections, but its spirit of commitment to care remains strong.

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About EHL Group

EHL Group encompasses a portfolio of specialized business units that deliver hospitality management education and innovation worldwide. Headquartered in Lausanne, Switzerland, the Group includes:

EHL Ecole hôtelière de Lausanne is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and

EHL Group

Route de Cojonnex 18, 1000 Lausanne 25, Switzerland

website: ehlgroup.com | blog: hospitalityinsights.ehl.edu 1

over 120 nationalities. EHL is the world's first hospitality management school that provides undergraduate and graduate programs at its campuses in Lausanne, Singapore and Chur Passugg, as well as online learning solutions. The university of applied sciences is ranked n°1 by QS World University Rankings by subject and CEOWorld Magazine, and its gastronomic restaurant is the world's only educational establishment to hold a Michelin Star for the third consecutive year.

EHL Swiss School of Tourism and Hospitality has been one of the leading hospitality management colleges for hotel specialists for 50 years. The College delivers Swiss accredited federal diplomas of vocational education and training and of higher education in its 19th century spa-hotel in Chur-Passugg, Graubünden, to Swiss and international students from 20 countries.

EHL Advisory Services is the largest Swiss hospitality advisory company specializing in service culture implementation, business consulting, as well as the development and quality assurance of learning centers. EHL Advisory Services has offices in Lausanne, Beijing, Shanghai and New Delhi and has delivered mandates in more than 60 countries over the past 40 years.

www.ehl.edu

Contact
Ecole hôtelière de Lausanne
Communications Department
Phone: +41 21 785 1354
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