Source: H World International
Source: H World International

Steigenberger Hotels & Resorts are embracing best practice in the sector. The company is expanding its technological services in order to allow innovative and hybrid events to be staged. In future, two locations in Germany and one in Belgium will offer fully equipped studios that are able to facilitate live broadcasts, virtual meetings, live streams and video recordings. Located at the Steigenberger Airport Hotel Frankfurt, a studio measuring 265 square metres is situated in one of Europe's most important economic hubs. A mobile and size-adjustable pop-up studio offering state-of-the-art audio, video, lighting and set technology is available at the Steigenberger Hotel am Kanzleramt Berlin. A professional broadcasting and recording studio has also been installed at Steigenberger Wiltcher's in Brussels. Further studios and offers are in planning.

"I view innovation and technology as being absolutely key to sustainable hotel concepts," said Denis Hüttig, Vice President Operations at Steigenberger Hotels & Resorts. "Thanks to our studios in Brussels, Berlin and Frankfurt, we are able to offer tailor-made solutions to our guests: hybrid conferences with several thousand participants, live digital events for clients, fixed studio formats, television features and much more. In the German studios, we are working closely with our technology services provider Encore to ensure that all procedures run smoothly. We will expand these services to include further locations in future."

Steigenberger is also launching a new event planning concept called "Virtual Live Tour". Potential customers will be able to plan out their next event in detail by undertaking a real-time tour of discovery around their hotel of choice from the comfort of home.

See a glimpse into the broadcasting studio at the Steigenberger Airport Hotel Frankfurt.

About H World International

H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide. H World International is part of H World, one of the world's largest and fastest growing hotel groups. Further information is available at int.hworld.com.

Steigenberger Icons are extraordinary hotels that combine unique historical value with modern concepts. Steigenberger Porsche Design Hotels combine the distinctive Porsche Design Lifestyle with hospitality and service. At Steigenberger Hotels & Resorts, guests enjoy an unforgettable and top-class hotel experience. Jaz in the City is a lifestyle brand concentrating on music: always in sync, lively, and unique. House of Beats supports local heroes and is an innovative brand with an uncompromising community approach. IntercityHotel is synonymous with flexible mobility and central locations and offers high standards for design and comfort. Maxx stands for what is most important in the mid-scale range of the market. Zleep Hotels offer Danish design, quality, and Scandinavian simplicity at an affordable price. Ji Hotel serves guests with a reserved eastern aesthetic, well-designed technology, and plenty of room for individuality. Book your stay at hrewards.com.

Sven Hirschler
+49 696 656 4422
H World International