Industry Update
Press Release 4 February 2021

Steigenberger Hotels & Resorts introduces new meetings & events technology

Professional broadcasting studios at three locations enable Deutsche Hospitality’s luxury brand to offer innovative and hybrid events concepts

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Steigenberger Hotels and Resorts

Steigenberger Hotels & Resorts are embracing best practice in the sector. The company is expanding its technological services in order to allow innovative and hybrid events to be staged. In future, two locations in Germany and one in Belgium will offer fully equipped studios that are able to facilitate live broadcasts, virtual meetings, live streams and video recordings. Located at the Steigenberger Airport Hotel Frankfurt, a studio measuring 265 square metres is situated in one of Europe's most important economic hubs. A mobile and size-adjustable pop-up studio offering state-of-the-art audio, video, lighting and set technology is available at the Steigenberger Hotel am Kanzleramt Berlin. A professional broadcasting and recording studio has also been installed at Steigenberger Wiltcher's in Brussels. Further studios and offers are in planning.


"I view innovation and technology as being absolutely key to sustainable hotel concepts," said Denis Hüttig, Vice President Operations at Steigenberger Hotels & Resorts. "Thanks to our studios in Brussels, Berlin and Frankfurt, we are able to offer tailor-made solutions to our guests: hybrid conferences with several thousand participants, live digital events for clients, fixed studio formats, television features and much more. In the German studios, we are working closely with our technology services provider Encore to ensure that all procedures run smoothly. We will expand these services to include further locations in future."

Steigenberger is also launching a new event planning concept called "Virtual Live Tour". Potential customers will be able to plan out their next event in detail by undertaking a real-time tour of discovery around their hotel of choice from the comfort of home.

See a glimpse into the broadcasting studio at the Steigenberger Airport Hotel Frankfurt.

Related Brand


Pure luxury and hospitality at its best - that’s what our 56 Steigenberger Hotels and Resorts stand for in their fascinating locations around the globe. Immerse yourself in an exclusive cosmos full of character, glamour, and elegance.
brand information
Other Brands by Deutsche Hospitality
Jaz in the City
MAXX by Steigenberger
Zleep Hotels

Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has nearly 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto "MAXXimize your stay". Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 160 hotels on three continents 40 of which are in the pipeline.

Sven Hirschler
Phone: +49 696 656 4422
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