Industry Update
External Article10 February 2021

What will the future of convention hotels look like?

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The arrival of COVID-19 forced many hotels to close their doors as travel came to a screeching halt last spring. Among those that have been some of the hardest hit are convention hotels, due to postponed or outright cancelled events and group gatherings that are at the core of the business.

Since the spring, we have observed peaks and valleys of optimism that the industry will recover alongside creative innovations for new and improved hotel operations to get us there. With vaccinations now underway to protect against COVID-19, more hotels that were forced to close are preparing their plans for reopening and looking to others in the industry for a road map to recovery.

Looking ahead to the future, we are hopeful to safely convene the convention hotel industry and aim to come out stronger on the other side. However, because we're still at the mercy of changing guidelines and current uncertainties, the immediate future requires flexibility, creative solutions and forward contingency plans for a return to a "new normal."

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