Leading Wellness Brand Miraval Announces Partnership With NAMI, The National Alliance on Mental Illness
Non-profit partnership reinforces the importance of mindfulness and mental wellbeing
CHICAGO - A global leader in destination wellness resorts and spas, Hyatt's Miraval brand announces its new partnership with NAMI, the National Alliance on Mental Illness, a non-profit, grassroots organization providing no-cost advocacy, education, and support to all those affected by mental illnesses. Together in 2021, the Miraval and NAMI teams plan to launch a series of events and programs that aim to promote the intersection of mindfulness and mental wellbeing, which are more important now than ever in today's world.
In collaboration with NAMI, the Miraval team has created a series of 12 Sensory Journey videos that include Soundscapes for Serenity videos featuring autonomous sensory meridian response (ASMR) techniques and Mantras & Meditations videos containing guided meditations curated by the Miraval team of award-winning specialists. The Sensory Journey videos will be available complimentary on miravalresorts.com and promoted by NAMI starting in late spring 2021.
Throughout 2021, the Miraval and NAMI teams also plan to host a series of live virtual events featuring Miraval experts and NAMI specialists and representatives who will speak to important wellbeing topics such as leadership and mindful stress management. Miraval Resorts plan to continue supporting NAMI with additional philanthropic initiatives that directly support the non-profit and strive to increase awareness surrounding mental wellbeing and widen access to helpful resources.
"We are delighted to work with the Miraval brand, a pioneer in the wellness space that has long championed mindfulness and its role in fostering a positive outlook," said NAMI Interim Chief Development Office, Katrina Gay. "We're excited to tap into the many knowledgeable experts and wealth of resources at Miraval Resorts as we continue our mission to advocate for and support all individuals and families affected by mental illness."
Miraval Resorts, part of Hyatt's portfolio of brands, support individuals on their journey to creating a life in balance. As a leading mission in 2021, Miraval Resorts are committed to offering guests the necessary tools to re-center their minds and souls, ground them in nature, and elevate their spirits.
The term "Hyatt" is used in the release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
The National Alliance on Mental Illness (NAMI), is the nation's largest grassroots mental health organization dedicated to improving the lives of individuals and families affected by mental illness. The organization provides advocacy and public awareness, no-cost support and education programs online and in more than 650 communities across the country so that people and families affected by mental health conditions can build better lives.
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About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company offering 20 premier brands. As of June 30, 2021, the Company's portfolio included more than 1,000 hotel and all-inclusive properties in 68 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top employees, build relationships with guests and create value for shareholders. The Company's subsidiaries operate, manage, franchise, own, lease, develop, license, or provide services to hotels, resorts, branded residences, and vacation ownership properties, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, tommie™, UrCove, and Hyatt Residence Club® brand names, and operates the World of Hyatt® loyalty program that provides distinct benefits and exclusive experiences to its valued members. For more information, please visit www.hyatt.com.